Systematic measurements of the magnetic moment of hexagonal 6H-BaTiO3 + 0.04 BaO + x NiO (0.005 ≤ x ≤ 0.02) ceramics were performed to study the influence of Ni ions on the magnetic properties. By temperature-dependent measurements of the paramagnetic susceptibility at 90 kOe, the Ni2+ ion was identified as the majority defect in air-sintered Ni-doped hexagonal barium titanate. Q-band EPR investigations of a 2.0 mol% Ni-doped single crystal revealed three different Ni centers located at Ti sites: first, Ni3+ ions at Ti sites in intact oxygen octahedra, second, Ni3+ associated with an oxygen vacancy and third, the presence of Ni2+ centers leading to a forbidden transition. The Ni3+—VO associate characterized by a vacancy in the face-sharing oxygen plane of the oxygen octahedra can be ruled out. The crystal field parameters of the Ni2+ defect were estimated by a combined fitting of the paramagnetic susceptibility and the EPR fine structure parameter D to $$B_{0}^{4}$$
B
0
4
≈ −17,300 cm−1, $$\left| {B_{0}^{2} } \right|$$
B
0
2
≈ 2500 cm−1 and $$B_{3}^{4}$$
B
3
4
≈ 19,000 cm−1.