This paper examines optimal control problems governed by elliptic variational inequalities of the second kind with bounded and unbounded operators. To tackle the bounded case, we employ the polyhedricity of the test set appearing in the dual formulation of the governing variational inequality. Based thereon, we are able to prove the directional differentiability of the associated solution operator, which leads to a strong stationary optimality system. The second part of the paper deals with the unbounded case. Due to the non-smoothness of the variational inequality and the unboundedness of the governing elliptic operator, the directional differentiability of the solution operator becomes difficult to handle. Our strategy is to apply the Yosida approximation to the unbounded operator, while the non-smoothness of the variational inequality is still preserved. Based on the developed strong stationary result for the bounded case, we are able to derive optimality conditions for the unbounded case by passing to the limit in the Yosida approximation. Finally, we apply the developed results to Maxwell-type variational inequalities arising in superconductivity. 2020 Mathematics Subject Classification. 35J86.