Abstract. One of the first concepts one meets in elementary number theory is that of the multiplicative order. We give a survey of the literature on this topic emphasizing the Artin primitive root conjecture (1927). The first part of the survey is intended for a rather general audience and rather colloquial, whereas the second part is intended for number theorists and ends with several open problems. The contributions in the survey on 'elliptic Artin' are due to Alina Cojocaru. Wojciec Gajda wrote a section on 'Artin for K-theory of number fields', and Hester Graves (together with me) on 'Artin's conjecture and Euclidean domains'.