This paper computes the generic fusion rules of the Grothendieck ring of Rep(PSL(2, q)), q prime-power, by applying the Schur orthogonality relations on the generic character table. It then proves that this family of fusion rings interpolates to all integers q > 1, providing (when q is not prime-power) the first example of infinite family of non group-like simple integral fusion rings. Furthermore, they pass all the known criteria of (unitary) categorification. This provides infinitely many serious candidates for solving the famous open problem of whether there exists an integral fusion category which is not weakly group-theoretical. A braiding criterion is finally discussed.