The mixed volume and the measure of asymmetry for convex bodies are two important topics in convex geometry. In this paper, we first reveal a close connection between the L p -mixed volumes proposed by E. Lutwak and the p-measures of asymmetry, which have the Minkowski measure as a special case, introduced by Q. Guo. Then, a family of measures of asymmetry is defined in terms of the Orlicz mixed volumes introduced by R. J. Gardner, D. Hug and W. Weil recently, which is an extension of the p-measures.