Graph coloring is one of the most important concept in graph theory. Many practical problems can be formulated as graph coloring problems. In this paper, we define a new coloring concept called local connective coloring. A local connective k-coloring of a graph G is a proper vertex coloring, which assigns colors from {1, 2, ..., k} to the vertices V (G) in a such way that any two nonadjacent vertices u and v of a color i satisfies κ(u, v) i, where κ(u, v) is the maximum number of internally disjoint paths between u and v. Adjacent vertices are colored with different colors as in the proper coloring. The smallest integer k for which there exists a local connective k-coloring of G is called the local connective chromatic number of G, and it is denoted by χ lc (G). We study this coloring on several classes of graphs and give some general bounds. We also compare local connective chromatic number of a graph with chromatic number and packing chromatic number of it.