, in response to a New York Times article reporting on the Coca-Cola Company's funding of the Global Energy Balance Network (1) , the company's CEO Muhtar Kent declared a commitment to 'act with even more transparency' (2). They would achieve this in part by publishing on their website a list of partnerships, research activities (3) and Coca-Cola-funded scientific investigators (4) , to be updated every six months. In their article in this issue of Public Health Nutrition (PHN), Serôdio et al. (5) evaluate efforts towards transparency on the part of both Coca-Cola and Coca-Cola-funded investigators. They use the Web of Science Core Collection database, which includes information from funding acknowledgements and competing interest statements. Their findings, in brief, show: