Under some mild assumptions, an orientation-preserving branched covering map of marked 2-spheres induces a pullback map between the corresponding Teichmüller spaces. By analyzing the associated pushforward operator acting on integrable quadratic differentials, we obtain a global lower bound on the rank of the derivative of the pullback map in terms of the action of the cover on marked points. In the dynamical context, the two sets of marked points in the target and source coincide with the postcritical set. Investigating the resulting pullback map is the central part of Thurston's topological characterization of postcritically finite rational maps. Postcritically finite maps with constant pullback have been studied by various authors. In that direction, our approach provides upper bounds on the size of the postcritical set of a map with constant pullback, and shows that the postcritical dynamics is highly restricted.