On the Scientific Status of Consumer Research and the Need for an Interpretive Approach to Studying Consumption Behavior

Holbrook, Morris B.; O’Shaughnessy, John

doi:10.1086/209178

Cited by 121 publications

(72 citation statements)

References 19 publications

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“…Reading the transcripts closely and coding the data line-by-line is necessary for researchers to form concepts and categories for mutual comparison, integration and repetition (Holbrook and O'Shaughnessy 1988). The researcher can then clarify and summarize the concepts and themes, group information around particular events or stories, or sort information by groups.…”

Section: Methodsmentioning

confidence: 99%

Fashionable styles and information sources: an exploratory study of Hangzhou, China

Chen

2016

Fash Text

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The exploratory study aims to examine Hangzhou fashion in the context of globalization and localization through in-depth interviews. Sixteen young females from Hangzhou were interviewed. In the 1990s young females from Hangzhou had a weak concept of fashionable style and they just had a preference for the feminine style, which is derived from a regional culture. In the 2010s, young females’ concept regarding fashion have changed from fashionable (时髦) to stylish (有型), leading to a variety of fashionable styles. The popular Korean, European and minimalist styles mostly originate from foreign dramas and fashion advertisements from the Internet. This qualitative research verified that there was a diminishing sense of locality and cultural identity in young females’ fashion in Hangzhou. However, the impact of globalcultural eclecticism and mass media imagery appears larger for young females’ fashion in the city, especially through the Internet, especially in the spread of SNS, online shopping malls, and online video sites. Therefore, fashion brands should expand the brand culture influence through online media. Presently, the mobile apps in Hangzhou such as Wechat and Instagram may be the most helpful tool for brand culture spreading.

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Section: Methodsmentioning

confidence: 99%

Fashionable styles and information sources: an exploratory study of Hangzhou, China

Chen

2016

Fash Text

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“…A related comparative focus concerns the hermeneutic circle (Holbrook & O'Shaughnessy, 1988;Thompson et al, 1994). It involves a self-corrective process of interpretation in which a researcher interacts with consumers' narratives.…”

Section: Methods Of Analysismentioning

confidence: 99%

An interpretive study of purposeful, mood self-regulating consumption: The consumption and mood framework

Gould

1997

Psychol. Mark.

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Although much research has been conducted on mood in relation to purchase behavior, relatively little has focused on how it functions in the actual use of products and services. There are also research gaps with respect to a more multidimensional and holistic understanding of mood and its self‐regulatory processes. To address these issues, an interpretive study, applying written protocols, was conducted with 70 consumers. The results indicate support for an emergent theoretical framework, the consumption and mood framework (CMF), which consists of four dimensions: (1) products and services as consumption tools, (2) mood states, (3) processes of mood self‐regulation, and (4) individual differences. Further thematic aspects of each dimension and linkages among them are also discussed. Based on these findings, implications that utilize the CMF are drawn for future research. © 1997 John Wiley & Sons, Inc.

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“…Data analysis incorporated both content analytic method (Kassarjian 1977) and an interpretive approach (Holbrook and O'Shaughnessy 1988). Because the sample was small, transcripts were analyzed manually, with two co-authors carrying out the coding.…”

Section: Data Interpretationmentioning

confidence: 99%

“…The most important critical incidents for each stage according to their frequency (above 10%) are reported in Table 1. We also adopted an interpretive approach (Holbrook and O'Shaughnessy 1988), delineating the possible causes of the behavioral factors identified, since "employing an interpretive approach may help researchers better understand emotions in the context of the critical incidents" (Gremler 2004). …”

Section: Data Interpretationmentioning

confidence: 99%

Investigating the impact of behavioral factors on supply network efficiency: insights from banking’s corporate bond networks

et al. 2017

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This paper highlights the role of behavioral factors for efficiency measurement in supply networks. To this aim, behavioral issues are investigated among interrelations between decision makers involved in corporate bond service networks. The corporate bond network was considered in three consecutive stages, where each stage represents the relations between two members of the network: issuer-underwriter, underwriter-bank, and bank-investor. Adopting a multi-method approach, we collected behavioral data by conducting semi-structured interviews and applying the critical incident technique. Financial and behavioral data, collected from each

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On the Scientific Status of Consumer Research and the Need for an Interpretive Approach to Studying Consumption Behavior

Cited by 121 publications

References 19 publications

Fashionable styles and information sources: an exploratory study of Hangzhou, China

Fashionable styles and information sources: an exploratory study of Hangzhou, China

An interpretive study of purposeful, mood self-regulating consumption: The consumption and mood framework

Investigating the impact of behavioral factors on supply network efficiency: insights from banking’s corporate bond networks

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