“…Behavioral fluency, it has been argued, possesses distinct operant functions, including retention, endurance, stability, application, and adduction among others (Binder, ; Dougherty & Johnston, ; Haughton, ; Johnson & Layng, ), which would support the discussion of visual goal markers as within‐stimulus prompts. Others, however, have found a dearth of research to support fluency as anything other than high rates of performance (Doughty, Chase, & O'Shields, ; Heinicke, Carr, LeBlanc, & Severtson, ), which would better support a discussion of the behavior‐altering effects of visual goal markers. Whereas the physical properties of the reading passage were unarguably altered through the visual goal marker, the evocative effects of goal setting may also have increased the oral reading rate of students for whom record breaking had previously been conditioned as a reinforcer.…”