A homomorphism from a graph G to a graph H is an edge-preserving mapping from V (G) to V (H).Let H be a xed graph with possible loops. In the list homomorphism problem, denoted by LH (H), the instance is a graph G, whose every vertex is equipped with a subset of V (H), called list. We ask whether there exists a homomorphism from G to H, such that every vertex from G is mapped to a vertex from its list.We study the complexity of the LH (H) problem in intersection graphs of various geometric objects. In particular, we are interested in answering the question for what graphs H and for what types of geometric objects, the LH (H) problem can be solved in time subexponential in the number of vertices of the instance.We fully resolve this question for string graphs, i.e., intersection graphs of continuous curves in the plane. Quite surprisingly, it turns out that the dichotomy exactly coincides with the analogous dichotomy for graphs excluding a xed path as an induced subgraph [Okrasa, Rzążewski, STACS 2021].Then we turn our attention to subclasses of string graphs, de ned as intersections of fat objects. We observe that the (non)existence of subexponential-time algorithms in such classes is closely related to the size mrc(H) of a maximum re exive clique in H, i.e., maximum number of pairwise adjacent vertices, each of which has a loop. We study the maximum value of mrc(H) that guarantees the existence of a subexponential-time algorithm for LH (H) in intersection graphs of (i) convex fat objects, (ii) fat similarly-sized objects, and (iii) disks. In the rst two cases we obtain optimal results, by giving matching algorithms and lower bounds.Finally, we discuss possible extensions of our results to weighted generalizations of LH (H).