This paper is dedicated to Professor Ross Stewart on the occasion of his 65th birthday DENNIS D. TANNER, ABDELMAJID KHARRAT, and H. OUMAR-MAHAMAT. Can. J. Chem. 68, 1662 (1990). The reduction of p-benzoquinone (BQ) by 1-benzyl-l,4-dihydronicotinamide (BNAH) proceeds by a free-radical chain mechanism initiated by single electron transfer (SET). In dry deoxygenated acetonitrile, the chain, whose propagation steps contain a SET-hydrogen atom transfer sequence, could be inhibited by diitrobenzene and initiated by di-tert-butylperoxyoxalate. The reduction does not follow second-order reaction kinetics. The fractional order of each reactant was found to be 0.80 and 1.36 for BNAH and BQ, respectively. The AGO values for both the initiation and the propagation steps were evaluated electrochemically (CV) and were found to be of a reasonable magnitude to sustain a free-radical chain process.