“…Indeed, the role played by context has become increasingly relevant in recent literature on affordances. While previous studies mainly focused on the automatic activation of affordances, independently from the task (e.g., Tucker & Ellis, 2001), more recent studies have pointed out the flexibility of affordances showing that their activation is modulated by both the task and the physical and social context (e.g., Borghi, Flumini, Natraj, & Wheaton, 2012;Costantini, Ambrosini, Scorolli, & Borghi, 2011;Ellis, Swabey, Bridgeman, May, Tucker, & Hyne, 2011;Tipper, Paul, & Hayes, 2006;Mizelle & Wheaton, 2010;Natraj, Poole, Mizelle, Flumini, Borghi, & Wheaton, 2013;Yoon, Humphreys, & Riddoch, 2010). Along the same line, kinematics studies have revealed that humans vary the way they grasp an object not only depending on its physical features, such as shape and weight, but also on its content, on the context and on the end-goal of the action (e.g., Ansuini, Tognin, Turella, & Castiello, 2007;Ansuini, Giosa, Turella, Altoè, & Castiello, 2008;Crajé et al, 2011;Lederman & Wing, 2003;Sartori, Straulino, & Castiello, 2011).…”