One-to-many two-sided matching decision of logistics O2O platform considering the intermediary benefit

Deng, Zhibin; Yuan, Tao; Yue, Qi; Liu, Xiaohua

doi:10.1007/s10115-024-02209-0

Knowl Inf Syst

2024

DOI: 10.1007/s10115-024-02209-0

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One-to-many two-sided matching decision of logistics O2O platform considering the intermediary benefit

Zhibin Deng,

Tao Yuan,

Qi Yue

et al.

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2024

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Cooperative advertising between O2O catering channels: In perspective of different integration modes

Chen,

Huang,

Chiu

et al. 2024

Preprint

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More catering companies are trying to increase their capacity utilization during off-peak hours through O2O (online-to-offline) platforms. In order to increase the opportunities for potential customers to spend online, platforms often require catering companies to participate in cooperative advertising, but this may harm the catering companies' profits from offline customers. This research builds different game-theoretic models based on different O2O channel integration modes, and obtains the optimal cooperative advertising decisions and profits. In addition, the influence of model parameters (i.e., product attractiveness, advertising interaction, price discounts and platform listing fees) on optimized advertising decisions and profits is also discussed.

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Cooperative advertising between O2O catering channels: In perspective of different integration modes

Chen,

Huang,

Chiu

et al. 2024

Preprint

View full text Add to dashboard Cite

show abstract

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One-to-many two-sided matching decision of logistics O2O platform considering the intermediary benefit

Cited by 1 publication

References 46 publications

Cooperative advertising between O2O catering channels: In perspective of different integration modes

Cooperative advertising between O2O catering channels: In perspective of different integration modes

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