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STEPPING BACK FROM THE GATE: Online Newspaper Editors and the Co-Production of Content in Campaign 2004Jane B. Singer
Abstract:In their coverage of the 2004 political campaign, editors of Web sites affiliated with major U.S. newspapers continued to emphasize their role as providers of credible information. But they moved toward seeing that information less as an end product than as a basis for user engagement, participation, and personalization. This study, which builds on a similar study conducted after the 2000 election, suggests journalists may be taking steps toward reshaping their gatekeeping role to accommodate the interactive nature of the Internet.Journalists see themselves as central to the democratic process. In the journalist's view of democracy, the notion of citizen sovereignty rests on the quality of information that those citizens possess -and it is up to journalists to provide it. 1 Giving citizens the information they need to be free and self-governing has been defined as the primary purpose of journalism.
2Editors have contributed to this process primarily through their role as gatekeepers, ensuring through their selection of content that "the community shall hear as a fact" only what the editor determines is suitable. 3 Yet the power of such gatekeepers seems to diminish in an modern information society. 4 The Internet defies the whole notion of a "gate" and challenges the idea that journalists (or anyone else) can or should limit what passes through it. At the same time, the sheer quantity of information online, along with its wildly varying quality, reinforces the need for someone to sort it out as well as to lend it credibility and, ideally, utility.Stepping Back: 2This article explores editors' reconceptualization of their gatekeeping role in the democratic process. It suggest that as they continue to "normalize" the Internet 5 as a vehicle for journalism, journalists still see themselves as a primary source of credible political information. But more of that information than in the past is explicitly intended as a starting point rather than an end product for audience members. Online editors are increasingly accommodating the interactive, participatory nature of the medium, simultaneously redefining and reaffirming their own space within it. To investigate this subject, the article presents and analyzes findings of a 2004 follow-up to a 2000 study of online newspapers' campaign coverage. The results indicate a continuing focus on providing information but suggest a growing emphasis on content that serves as the raw material for user participation and personalization.
Literature ReviewPrevious work in several areas is relevant to this study. This section begins with an overview of how journalists have (or have not) taken advantage of the interactive capabilities of the Internet.Literature related to online political communication is then summariz...