Online advertising by three commercial breast imaging services: Message takeout and effectiveness

Johnson, Rebecca; Jalleh, Geoffrey; Pratt, Iain S; Donovan, Robert J.; Lin, Chad; Saunders, Christobel; Slevin, Terry

doi:10.1016/j.breast.2013.01.013

Cited by 10 publications

(3 citation statements)

References 5 publications

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“…20 Another challenge was staying apprised of developments in the industry in Western Australia, Australia and overseas. It was observed that websites and social media were the primary means by which unproven breast imaging companies promoted their services 5 , and that the services were often transitory. There was, and still is, a risk that new unproven devices will fill the gap left in the market after the successful campaign.…”

Section: Discussionmentioning

confidence: 99%

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Public health advocacy in action: the case of unproven breast cancer screening in Australia

Johnson¹,

Croager²,

Kameron³

et al. 2016

Public Health Res Pract

Self Cite

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In recent years, nonmammographic breast imaging devices, such as thermography, electrical impedance scanning and elastography, have been promoted directly to consumers, which has captured the attention of governments, researchers and health organisations. These devices are not supported by evidence and risk undermining existing mammographic breast cancer screening services.During a 5-year period, Cancer Council Western Australia (CCWA) used strategic research combined with legal, policy and media advocacy to contest claims that these devices were proven alternatives to mammography for breast cancer screening. The campaign was successful because it had input from people with public health, academic, clinical and legal backgrounds, and took advantage of existing legal and regulatory avenues.CCWA's experience provides a useful advocacy model for public health practitioners who are concerned about unsafe consumer products, unproven medical devices, and misleading health information and advertising.

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Section: Discussionmentioning

confidence: 99%

“…The surveys showed that 90% of respondents believed the advertised device was effective in detecting breast cancer, and 80% believed the advertised device was equally or more effective than a mammogram in detecting breast cancer. 5 These results prompted CCWA to broaden and intensify its advocacy efforts.…”

mentioning

confidence: 99%

Public health advocacy in action: the case of unproven breast cancer screening in Australia

Johnson¹,

Croager²,

Kameron³

et al. 2016

Public Health Res Pract

Self Cite

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show abstract

“…Therefore, we predict that over the coming years the progress of thermography will outpace the progress of mammography for breast cancer diagnosis. Furthermore, the image of thermography for breast cancer screening might be better in the general public than in the research community, because a survey shows that online advertising for thermography is effective and woman consider the uptake of alternative breast imaging services over mammography [244].…”

Section: Discussionmentioning

confidence: 99%

Application of infrared thermography in computer aided diagnosis

Faust

Acharya

et al. 2014

Infrared Physics & Technology

100

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The invention of thermography, in the 1950s, posed a formidable problem to the research community: What is the relationship between disease and heat radiation captured with Infrared (IR) cameras? The research community responded with a continuous effort to find this crucial relationship. This effort was aided by advances in processing techniques, improved sensitivity and spatial resolution of thermal sensors. However, despite this progress fundamental issues with this imaging modality still remain. The main problem is that the link between disease and heat radiation is complex and in many cases even nonlinear. Furthermore, the change in heat radiation as well as the change in radiation pattern, which indicate disease, is minute. On a technical level, this poses high requirements on image capturing and processing. On a more abstract level, these problems lead to inter-observer variability and on an even more abstract level they lead to a lack of trust in this imaging modality. In this review, we adopt the position that these problems can only be solved through a strict application of scientific principles and objective performance assessment. Computing machinery is inherently objective; this helps us to apply scientific principles in a transparent way and to assess the performance results. As a consequence, we aim to promote thermography based ComputerAided Diagnosis (CAD) systems. Another benefit of CAD systems comes from the fact that the diagnostic accuracy is linked to the capability of the computing machinery and, in general, computers become ever more potent. We predict that a pervasive application of computers and networking technology in medicine will help us to overcome the shortcomings of any single imaging modality and this will pave the way for integrated health care systems which maximize the quality of patient care.

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Online ad effectiveness evaluation with a two-stage method using a Gaussian filter and decision tree approach

Wang

Hong

2019

Electronic Commerce Research and Applications

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Online advertising by three commercial breast imaging services: Message takeout and effectiveness

Cited by 10 publications

References 5 publications

Public health advocacy in action: the case of unproven breast cancer screening in Australia

Public health advocacy in action: the case of unproven breast cancer screening in Australia

Application of infrared thermography in computer aided diagnosis

Online ad effectiveness evaluation with a two-stage method using a Gaussian filter and decision tree approach

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