Logistics service quality is crucial for companies to satisfy customers, gain an advantage over competitors, minimize costs, make effective business processes, and maintain corporate reputation. Companies work with 3PL service providers to ensure the quality of their logistics services. At this point, the technology adoption models adopted by companies are closely related to 3PL service and its logistics service quality. In this context, the purpose of this research is to determine the ideal technology adoption model for ensuring logistics service quality in companies that employ 3PL services. It also seeks to determine the criteria and their significance levels that must be considered to attain the specified aim. To attain these goals, a decision-making methodology including IV-q-ROF-ARAS has been used. The research revealed that the most essential criteria for the quality of logistics services are "reliability, regularity, flexibility, and service usability", "delivery time and request" and "availability of ordering information." According to the study's findings, logistics companies must be reliable and flexible. The "technology acceptance model" has been identified as the most ideal technology adoption model for Turkish companies receiving 3PL services. In this regard, the study, which focuses on logistics service quality, 3PL service providers, and technology adoption structures, presents significant implications for the literature and companies.