In response to the recent frequent outbreaks of bursty events, if the supervision is not strengthened, the grievances caused by it will have an extremely negative impact on society. Therefore, how to effectively detect bursty events in social networks has become the focus of research. In order to eliminate the interference of local daily events generated by noisy data, this paper proposes a bursty event detection method for quantifying the influence of microblog text. Through the analysis of high-impact microblogs, the burst words are mined, the potential bursty event data sets are constructed, and the k-means cluster analysis method is applied to detect the event. In order to verify the method, this paper compares with the commonly used detection methods on the real dataset. The experimental results show that the method has certain improvement in accuracy and efficiency.