Online Buying Behaviour of Homemakers in Western Suburbs of Mumbai and Social Media Influence

Varma, Indrila Goswami; Agarwal, Rupa

doi:10.9790/487x-16814265

Cited by 9 publications

(4 citation statements)

References 1 publication

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“…Especially in the digital era today, everyone can make purchases online by utilizing gadget technology such as mobile phones, computers, laptops and so on. Online purchases are purchases made by consumers via the internet (Varma & Agarwal, 2014). Consumers can make purchases from anywhere and obtain complete information about products such as price, size, color and product availability (Solomon, Russel-Bennet, & Previte, 2013).…”

Section: Introductionmentioning

confidence: 99%

Examining the Effect of Product Assortment and Price Discount Toward Online Purchase Decision of University Student in Indonesia

Amanah

Harahap

2018

jmk

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This study investigated the effect of product assortment and price discount on online purchase decision among university student in Indonesia. Ninety samples were employed which is students who had made an online purchase for fashion products. Purposive sampling has been applied as a sampling technique in this study. The results revealed that product assortment affected significantly to student online purchase decision. However, price discount did not affect significantly to online purchase decision. The limitation is only to test two variables of price discount and product diversity. Further studies are encouraged to consider other variables in determining online purchasing decisions such as trust, reputation, attractiveness of posting messages.

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Section: Introductionmentioning

confidence: 99%

Examining the Effect of Product Assortment and Price Discount Toward Online Purchase Decision of University Student in Indonesia

Amanah

Harahap

2018

jmk

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“…There is also the relation of hedonism in consumption to impulsivity in buying (Boström, 2015, Kim et al, 2016. This type of behavior is also presented in the work of Varma and Agarwal (2014). The influence of hedonism can happen, including, with the help of the companies offering to share the experience of their customers.…”

Section: Hypothesis Developmentmentioning

confidence: 97%

Word-of-Mouth Communication in the Online Purchasing Decision Process

Medeiros

Souza

Maciel

2019

SBIJ

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Among the main changes in daily life that are due to the use of online tools, the search for information to help the purchasing decision process was one of the most impacted. Before the popularization of Internet use, positive and negative information about products and services was obtained in small groups of individuals. After popularization, the interactivity between users grew and extended to consumer practices, generating a word-of-mouth communication in electronic media. In this way, this article aims to assess comparatively the influences of the positive and negative electronic mouth-to-mouth communication in the online purchasing decision process. For this, 248 questionnaires were applied and ten hypotheses were verified. As analytical methods were used the descriptive statistic and the confirmatory factorial analysis by means of structural equations. Only the evaluation of alternatives, purchase and post-purchase behavior are influenced.

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“…Online shopping is an aspect of e-commerce that can be described as the process of researching and buying goods using the Internet (Varma & Agarwal 2014). In order to understand how business tactics influence customers' online behaviour, one needs to deconstruct the online buying process into its main phases.…”

Section: Logistics Capabilities Influencing Online Purchasing Behaviourmentioning

confidence: 99%

Online shopping behaviour and service quality perceptions of young people in South Africa: A COVID-19 perspective

Heyns

Kilbourn

2022

J. transp. supply chain manag.

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Background: The coronavirus disease 2019 (COVID-19) pandemic had a significant impact on business operations and consumer behaviour across the world. The South African online retail environment also encountered different opportunities and last-mile logistics challenges. However, the impact of the COVID-19 pandemic on online consumer behaviour has received limited attention. Furthermore, limited studies exist which have measured the online buying behaviour of young people, an important online market segment.Objectives: The primary purpose of this study was to determine whether the onset of the COVID-19 pandemic significantly influenced the online shopping behaviour of young people and to provide online retailers and consumer behaviour theorists with a better appreciation of young consumers’ online purchasing needs, which will assist them in developing and effecting appropriate last-mile logistics strategies.Methods: A quantitative research design was used, and empirical data were collected from two non-probability sampling surveys conducted in 2019 (before the COVID-19 pandemic) and in 2020 (during the COVID-19 pandemic) of 461 young people in the Johannesburg area. A self-administered online questionnaire was used to collect the research data.Results: The results indicate that online shopping behaviour either did not change or increased because of the COVID-19 pandemic for most respondents. Young online consumers consider order fulfilment aspects to be more important than the tangible considerations of online retailers.Conclusion: This research study provides a distinct perspective of young people’s perceptions of online shopping and makes a meaningful contribution by identifying the important fulfilment-related service quality expectations of young online customers in South Africa.

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Online Buying Behaviour of Homemakers in Western Suburbs of Mumbai and Social Media Influence

Abstract: Online shopping is a growing phenomenon worldwide and with increase in internet penetration

Cited by 9 publications

References 1 publication

Examining the Effect of Product Assortment and Price Discount Toward Online Purchase Decision of University Student in Indonesia

Examining the Effect of Product Assortment and Price Discount Toward Online Purchase Decision of University Student in Indonesia

Word-of-Mouth Communication in the Online Purchasing Decision Process

Online shopping behaviour and service quality perceptions of young people in South Africa: A COVID-19 perspective

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