Online Company Reputation—A Thorny Problem for Optimizing Corporate Sustainability

Abstract

<jats:p>The new economic environment, characterized as volatile, uncertain, complex, and ambiguous, has been generated through the evolution of a world in which online reputation and corporate social responsibility have become closely interconnected. In this study, we assessed whether corporate social responsibility is a goal with multiple implications for the image of the organization and its financial results, which present a model for measuring online reputation in the context of optimizing corporate sustainability. We used an econometric approach that showed that the main purpose of the model is to determine the best value of the dependent variable by providing a number of new sets of explanatory variables on the exact quantification of the company’s online reputation. The main results can support the decision-making process in building and maintaining online reputation in the short or long term, and the information provided is useful for implementing online reputation management programs. We provide a rather nuanced picture of the relationship between the credibility of corporate sustainability claims, financial security, and the chance of preserving the online reputation built. The research shows that online reputation risk management is no longer optional; online reputation must become a strategic resource for sustainable business.</jats:p>

Reputational Risk: A Bibliometric Review of Relevant Literature

“…The image of a company can also be tarnished if their goods or services are faulty and detected by current and prospective clients and other actors. Reputational threats can be calculated by analyzing incidents that are likely to lead to an inability to fulfill customer expectations and then determine their probability [48].…”

Compreensão do nível de sustentabilidade de uma indústria de pequeno porte através da Metodologia Multicritério de Apoio à Decisão Construtivista

“…Através da incorporação de modelos sustentáveis de gestão, é possível impulsionar a criação de vantagem competitiva (BOCKEN et al, 2014;ONCIOIU et al, 2020, SOBROSA NETO et al, 2020. Além disso, a sustentabilidade corporativa pode ser um meio eficaz para construir a confiança das partes interessadas e estruturar a sua reputação no mercado (ONCIOIU et al, 2020;RICCI et al, 2020;TUNI, RENTIZELAS;CHINESE, 2020) além de aumentar o valor agregado das ofertas e diminuir o risco percebido pelo cliente (ONCIOIU et al, 2020). Ainda nesse sentido, Tseng, Lim e Wu (2018) também descobriram uma melhoria na imagem da organização, o que proporcionou alívio das incertezas das ofertas e aumento da satisfação do cliente.…”

“…Nesse sentido, instituições não governamentais (WANNAGS; GOLD, 2020), regulamentações dos governos (SOBROSA NETO et al, 2020), a pressão dos próprios consumidores (TSENG; LIM; WU, 2018; PAIVA; GIESTA, 2019;) ou ainda, a busca pela melhoria da reputação corporativa, conforme destacado por Oncioiu et al (2020), têm exigido que as empresas assumam a responsabilidade diante da sociedade e do meio ambiente, da mesma forma com que priorizam relações estreitas com os aspectos econômicos. Em outras palavras, independentemente dos motivadores, a atenção deve estar voltada aos benefícios sociais, ambientais e econômicos decorrentes dessa mudança nos modelos de gestão.…”

Political Persona on Twittersphere: Comparing the Stardom of Prime Minister(s) of Pakistan, UK and India

“…Moreover, social media can have notable effects on group-level strategic endeavor, which cannot be avo ided in order to get success in this modern and competitive environment. Oncioiu et al, (2020) studied that online reputation is a dynamic process for every organization, country or political party. It is found that online reputation plays a vital role in failure and success of the organization or political party.…”