Online consumer resilience during a pandemic: An exploratory study of e-commerce behavior before, during and after a COVID-19 lockdown

Guthrie, Cameron; Fosso-Wamba, Samuel; Arnaud, Jean Brice

doi:10.1016/j.jretconser.2021.102570

Cited by 249 publications

(195 citation statements)

References 38 publications

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“…At the same time, these results were indirectly a consequence of the fact that the main criteria for most consumers when buying in a pandemic remain price, availability, convenience, and hygiene [26]. Despite the fact that there are scientific works demonstrating an increase in selectivity and caution among online consumers [5], this study pointed to a decrease in its level as the pandemic spreads and the time to shop online decreases. Therefore, the results were similar to the work confirming that the percentage of impulse purchases decreased, and the percentage of planned purchases increased [28].…”

Section: Discussionmentioning

confidence: 62%

“…B2C markets, on the other hand, encountered a decline in purchasing power and cross-border mobility. On top of that, consumers shifted toward health and safety while maintaining a preference for inexpensive goods and services [5]. Products that bring comfort and a sense of coziness to a living space received more attention than they normally would.…”

Section: Introductionmentioning

confidence: 99%

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Impact of the COVID-19 Pandemic on Online Consumer Purchasing Behavior

Ślusarczyk

Hajizada

et al. 2021

JTAER

209

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With the spread of the COVID-19 pandemic and the increasing importance of e-commerce, the study of online consumer behavior is of particular relevance. The purpose of this study was to form a methodological approach to assess the relationships and the level of influence of the factors activating the purchasing behavior of online consumers against the background of the COVID-19 pandemic. The research methodology was based on the transformation of Cattell’s questionnaire and the implementation of correlation analysis. To determine the predisposition of online consumer behavior at the time of making a purchase decision, this study used the questionnaire method. The survey was conducted among online shoppers in the top 10 countries in terms of e-commerce market growth. The scientific contribution is the proposed methodological toolkit to assess the purchasing behavior of online consumers, which identifies the most influential factors in their purchasing behavior and provides an opportunity to assess the dynamics of their activity during the study period, to identify key trends and determine changes in their behavior. The research revealed what changes in online consumer buying behavior are typical in the COVID-19 pandemic. The impact of consumer awareness and experience has increased. Online consumers have become more experienced, which has influenced the activity of their buying behavior. This study proved the shifting influence of online consumer purchasing behavior factors during the pandemic. The increasing importance of the speed of decision making by consumers when purchasing goods and services online was determined.

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Section: Discussionmentioning

confidence: 62%

Section: Introductionmentioning

confidence: 99%

Impact of the COVID-19 Pandemic on Online Consumer Purchasing Behavior

Ślusarczyk

Hajizada

et al. 2021

JTAER

209

View full text Add to dashboard Cite

show abstract

“…This fact, as well as the emphasis on the need to isolate oneself and avoid direct interaction with people, largely redirected consumers' attention to ecommerce. This has been confirmed by Guthrie et al [13], according to whom the COVID-19 pandemic, lockdown and the need for social distancing disrupted existing purchasing practices and prompted consumers to experiment with new commercial channels and develop new buying habits. Due to the pandemic, the existing advantages of shopping in regular stores, such as immediate possession and social interactions [11], lost their importance or even became disadvantages.…”

Section: Introductionmentioning

confidence: 91%

“…In the pandemic, other advantages of online shopping were also highlighted, i.e. home delivery and the possibility of avoiding the stress and discomfort associated with new sanitary rules and regulations in regular stores [13]. Moreover, as noted by Tran [15], fear of a pandemic positively influences consumers' perception of the economic benefits of e-commerce.…”

Section: Introductionmentioning

confidence: 99%

Multi-Criteria Group Assessment of E-Commerce Websites Based on the New PROSA GDSS Method–the Case of Poland

Ziemba¹

2021

IEEE Access

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Due to the COVID-19 pandemic and lockdowns, the popularity and number of users of ecommerce websites has increased significantly recently. In order to retain new users in the future, e-commerce websites need to develop their quality and constantly monitor it. The problem of assessing the quality of websites is a multi-criteria problem and multi-criteria decision making methods are used in it. Taking into account the need for a consensus of experts or users evaluating the website, the article developed a new multicriteria group decision making method, called PROSA GDSS (PROmethee for Sustainability Assessment -Group Decision Support System), which allows to reward the consensus of decision makers' preferences and penalize conflicts of preferences. This method was used in the evaluation of e-commerce websites operating on the Polish market that offer the widest range of products. In the course of research works, a wide applicability of the developed method in the problems of group assessment and its broad analytical possibilities was demonstrated. As a result of the research, it has been found that local parties have an established position on the Polish e-commerce market, and parties operating from abroad, and those entering the Polish market, must catch up with the distance that separates them from local tycoons.

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“…As an important and effective measure to combat the COVID-19 pandemic, social distancing has encouraged consumers to use online shopping, which increases the demand for e-commerce (1)(2)(3)(4). Continued social distancing results from the risk of adverse consequences of the COVID-19 pandemic, and increased concerns over personal hygiene will promote continued online shopping, reinforcing long-term changes in consumption patterns (5).…”

Section: Introductionmentioning

confidence: 99%

Consumer Privacy Protection With the Growth of AI-Empowered Online Shopping Based on the Evolutionary Game Model

Wang

Chen

Xiao

et al. 2021

Front. Public Health

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Social distancing due to the COVID-19 pandemic has driven some consumers to online shopping, and concerns about pandemic risks and personal hygiene have increased the demand for e-commerce. Providing personalized recommendations seems quite profitable for e-commerce platforms, and consumers also benefit from personalized content with the advancement of AI technologies. However, this possible win-win situation is marred by the increase in consumers' privacy concerns. Technical solutions have been widely studied to protect consumer privacy, while few analyses have been conducted from the perspective of psychological and behavioral implications. In this paper, an evolutionary game model of privacy protection between e-commerce platforms and consumers is established to determine the mechanisms by which various factors exert influence, and evolutionary stable strategies are obtained from equilibrium points. Then, the strategy selections are simulated with MATLAB 2020 software. Based on the results, the following conclusions are drawn: (1) the application of AI technologies in e-commerce will fundamentally benefit consumers, which makes them actively share personal information with e-commerce platforms with incentives for generous rewards; (2) it is profitable for e-commerce platforms to conduct data mining by improving the ability to use AI technologies and making efforts to reduce technical costs; and (3) regulators should improve the level of supervision instead of imposing a large penalty to enhance consumer trust, which could effectively increase the profits of e-commerce platforms and protect consumers' privacy.

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Online consumer resilience during a pandemic: An exploratory study of e-commerce behavior before, during and after a COVID-19 lockdown

Cited by 249 publications

References 38 publications

Impact of the COVID-19 Pandemic on Online Consumer Purchasing Behavior

Impact of the COVID-19 Pandemic on Online Consumer Purchasing Behavior

Multi-Criteria Group Assessment of E-Commerce Websites Based on the New PROSA GDSS Method–the Case of Poland

Consumer Privacy Protection With the Growth of AI-Empowered Online Shopping Based on the Evolutionary Game Model

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