Online Conversations: A Semantic Network Analysis of Cultural Differences in  Conversations on McDonald’s Corporate  Facebook Sites between Taiwan and the USA

Chang, Hui-Jung

doi:10.4236/jcc.2015.36010

Cited by 3 publications

(1 citation statement)

References 34 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Still, few studies have conducted a cross-cultural investigation Several studies have examined the linguistic, textual and discursive strategies that international companies employ on social media whether to communicate with their audience and persuade them or to construct their own identities (Garzone 2015;Mehmet 2014;Miri 2016). Nevertheless, few studies have examined the impact of cultural values on linguistic choice and how cultural values are linguistically manifested, particularly in cross-cultural comparisons (Bjørge 2007;Chang 2015;Cucchi 2019b;Ivorra Pérez 2014a, 2014bKochetova 2016).…”

Section: Introductionmentioning

confidence: 99%

Expressing stance in brand posts on Facebook: a cross-cultural investigation

Omar

Mahfouz

Ansary

et al. 2023

In. Lang. Cul. & Com.

View full text Add to dashboard Cite

The research cross-culturally investigates the expression of stance in the Facebook posts of large multinational automobile corporations in two countries, namely Egypt and the United Kingdom. It seeks to identify the ways stance markers differ from one culture and language to another and interpret the possible influence of culture on these metadiscoursal choices. Accordingly, a contrastive analysis is performed in which the Arabic and English Facebook pages are compared. Data are collected over a period of 5.5 months yielding a corpus of 214 Facebook posts. In order to analyse and interpret the data, the study adopts Hyland's (2005) interpersonal model of metadiscourse with a particular focus on the stance category and explores the possible influence of each culture on the interpersonal markers employed using the cultural dimensions proposed by Hofstede, Hofstede, and Minkov (2010). The results of the study show that stance markers are significantly more common on the Egyptian pages. However, no striking variations are found in the general distribution of the stance markers across the various categories. While some similarities in the choice of the stance markers can be associated with the promotional genre, the results also reveal some differences dictated by the context and core values of the cultures under investigation. Hence, the findings of the study demonstrate that both culture and genre are two essential aspects that cannot be ignored when studying interactional discourse. The study has profound implications for corporations both nationally and internationally with regard to building solidarity with potential consumers and managing their corporate image in computer-mediated communications since country-specific content enhances usability, accessibility and interactivity.

show abstract

Section: Introductionmentioning

confidence: 99%

Expressing stance in brand posts on Facebook: a cross-cultural investigation

Omar

Mahfouz

Ansary

et al. 2023

In. Lang. Cul. & Com.

View full text Add to dashboard Cite

show abstract

Identification-imitation-amplification: understanding divisive influence campaigns through cyberspace

Vićić,

Harknett

2024

Intelligence and National Security

View full text Add to dashboard Cite

Alike but different: four ancient capitals in china and their destination images

Fang

Liu

Xu³

et al. 2019

IJTC

View full text Add to dashboard Cite

Purpose Tourists’ destination image is crucial for visiting intentions. An ancient capital with diverse characteristics is an important component of China’s urban tourism. The purpose of this paper is to address the following questions: what are the differences and commonalities of the perceived destination image of ancient capitals? What makes the difference of the perceived destination image in these cities? Aside from the exterior factors, are there internal factors of cities that influence tourists’ cognition and perception of destination image? Design/methodology/approach The comment text data of Baidu tourism website were used to determine the differences in the destination images of China’s four great ancient capitals: Beijing, Xi’an, Nanjing and Luoyang. ROST content mining and semantic network analysis were for differences and commonalities of the perceived destination image, and correlation analysis was used to explore the internal factors of cities that influence tourists’ cognition and perception of destination image. Findings Though the same as ancient capital, the four ancient capitals’ images are far apart; historical interests are the core of tourism experience in ancient capital city; image perception is from physical carrier, history and culture, and human cognition; tourist’ destination affect of ancient capital is most from its history and culture; protecting identity and maintaining daily life are crucial for ancient city tourism. Originality/value Previous studies on ancient capitals have focused on the invariable identity of ancient capitals’ destination images, and left a gap on determining from where the invariable identity comes in general and how much it influences destination image. This gap was addressed in this study, by analyzing the destination images of four ancient capitals in China as cases. In this way, this study provided reference to the other ancient cities worldwide.

show abstract

Online Conversations: A Semantic Network Analysis of Cultural Differences in Conversations on McDonald’s Corporate Facebook Sites between Taiwan and the USA

Cited by 3 publications

References 34 publications

Expressing stance in brand posts on Facebook: a cross-cultural investigation

Expressing stance in brand posts on Facebook: a cross-cultural investigation

Identification-imitation-amplification: understanding divisive influence campaigns through cyberspace

Alike but different: four ancient capitals in china and their destination images

Contact Info

Product

Resources

About