Online customers’ habit-inertia nexus as a conditional effect of mobile-service experience: A moderated-mediation and moderated serial-mediation investigation of mobile-service use resistance

Nel, Jacques; Boshoff, Christo

doi:10.1016/j.jretconser.2018.12.003

Cited by 42 publications

(27 citation statements)

References 46 publications

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“…The study findings are in parallel with the theoretical grounding on the elaboration likelihood model (ELM). Longer reviews associated with organic products are clear reflections of elaboration likelihood state of consumers, who think about issue-relevant information and his/her ability, motivation to elaborate the message (Nel and Boshoff, 2019). Thus, supports from the consumer satisfaction theory and ELM, the study findings conclude that performance of organic products is up to the expectations of consumers and consumer's preparedness to engage in positive eWOM.…”

Section: Resultssupporting

confidence: 66%

“…Thus, the consumers' awareness about the product is higher, and they have a better experience with the organic products. These experiences and the augmented organic product knowledge resulted in longer (Nel and Boshoff, 2019). The marketers of the organic products shall consider the longer reviews as cues of the consumer acceptance and performance of the organic products closer to their expectations.…”

Section: Discussionmentioning

confidence: 99%

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Sentiment analysis of consumer reviews – a comparison of organic and regular food products usage

Rajeswari

Madhavan

Venkatesakumar

et al. 2020

RAMJ

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Purpose This study aims to compare online review characteristics, review length and review sentiment score between “organic” and “regular” food products. In addition, variations in the consumer sentiment scores across the review lengths are studied. Design/methodology/approach This study fits into the descriptive research design. From Amazon’s website, the consumer product reviews are scrapped. Using the text analytical package “sentiment” in R-Studio, we computed the sentiment scores and counted the number of words in each review. The mean sentiment scores and mean review length are compared for regular and organic products using one-way ANOVA. Sentiment score variation across review length and product class is studied through factorial ANOVA. Sample reviews of ghee and honey are used to test the hypotheses. Findings The review length shows a significant difference between the regular and organic products. The mean number of words in the regular products reviews is significantly lower than the mean number of words in the organic product reviews. The regular products’ mean sentiment score is significantly lower than the mean sentiment score of organic products. The mean sentiment scores are not consistent between ghee and honey. Sentiment scores are better for organic honey and regular ghee products. For regular ghee products, longer reviews result in lower sentiment scores. For regular and organic versions of honey, longer reviews are associated with better sentiment scores. Research limitations/implications This study did not include the helpfulness of a review and the demographic data of the reviewers. Practical implications Sentiment scores’ variations across the regular and organic and product categories such as ghee and honey give a comprehensive feedback to the firms. It also indirectly communicates a brand’s evaluation by the consumers and the performance feedback for an upward extension like the organic category. Social implications Studies on organic category give feedback for environment-friendly products and consumer attitude shift towards safer products. Originality/value Very limited studies have reported the upward line extensions. The authors study the upward line extension organic and associated sentiment scores variation. The role of review length and its systematic influence on the sentiment scores, variations in the review due to the product nature (organic/regular) are unique contributions of this study.

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Section: Resultssupporting

confidence: 66%

Section: Discussionmentioning

confidence: 99%

Sentiment analysis of consumer reviews – a comparison of organic and regular food products usage

Rajeswari

Madhavan

Venkatesakumar

et al. 2020

RAMJ

View full text Add to dashboard Cite

show abstract

“…Additionally, the standardized root mean square residual value for the structural model was <0.08 (0.061 for our model), which indicated a good model fit [77]. Following the standard procedure applied in previous studies [79][80][81], we use the latent variable scores generated in the PLS-SEM as input for mediation, moderation and conditional indirect effect (serial moderated mediation analysis).…”

Section: Structural Model Assessment: Testing For Moderated Mediating Effectsmentioning

confidence: 99%

Mechanism Linking AR-Based Presentation Mode and Consumers’ Responses: A Moderated Serial Mediation Model

Han

Wang

et al. 2021

JTAER

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The technological development of online product presentation modes (e.g., augmented reality, virtual reality) will greatly impact the future of e-retailing. The potential benefits of applying these new technologies for e-retailers need further investigation. Based upon the stimulus-organism-response (S–O-R) model, this study examines the effect of AR-based presentation modes on consumer patronage intention, with the mediating role of immersion, enjoyment, perceived product risk and attractiveness of the online store. Furthermore, it explores the moderating effect of technophilia that reflects consumers’ positive attitude towards technology. A single factor between-subject experiment study was conducted with a sample of 420 university students. Results suggest that the serial indirect effects of AR presentation on patronage intention through immersion/enjoyment/perceived product risk and attractiveness of online store are conditional upon the level of technophilia. Technophilia is a critical factor that explains consumers’ psychological and behavioral responses when they are using new technologies. The study provides new knowledge for e-marketing practitioners, as well as AR literature by indicating how and when new technology-based presentation works in evoking consumers’ patronage intention.

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“…Saine et al (2018) used the term "habitual inertia", suggesting it results from overvaluation of sunk costs, cognitive miserliness, and the inclination to maintaining control through constancy. Meanwhile, Jolley et al (2006) considered satisfaction with earlier behaviour to influence habitual behaviour, Status-quo satisfaction and smartwatch adoption reinforcing inertia (Nel and Boshoff, 2019); thus, habits were considered conceptually different from inertia. Several authors have differentiated inertia from status-quo satisfaction, seeing status-quo satisfaction as a pre-cursor to inertia.…”

Section: Literature Review 21 Diffusion Of Innovation Inertia and Resistance To Innovationmentioning

confidence: 99%

Status-quo satisfaction and smartwatch adoption: a multi-group analysis

Ghazali

Mutum

Pua

et al. 2020

IMDS

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PurposeThis study explains and predicts smartwatch adoption trends among non-users of smartwatches based on theories of the diffusion of innovation and inertia. It explores the impact of satisfaction with the status-quo with traditional wristwatches, on attitudes toward smartwatches and intentions to adopt the technology.Design/methodology/approachThe study used PLS-SEM to conduct a multi-group analysis considering high (HSQS) and low (LSQS) status-quo satisfaction groups. The multi-group analysis followed the MICOM procedure, and the software SmartPLS three was used to analyse the data.FindingsThe results suggest that attitudes of the LSQS group were more strongly impacted by perceived ease of use and trialability. Their attitude toward innovation also had a stronger effect on their adoption intention. For the HSQS group, social influence more strongly impacted adoption intention; this group also perceived the disruption associated with an innovation as greater than the LSQS group. Analysis using PLS-Predict indicated that both models have considerable predictive power.Originality/valueMost scholarship on this subject has taken a positive view of the diffusion and adoption of smartwatches. This study considers smartwatches from positive and inhibitory perspectives. In the context of smartwatches, this is the first scholarly attempt at comparing levels of resistance to innovation adoption to consumer satisfaction with the status quo.

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Online customers’ habit-inertia nexus as a conditional effect of mobile-service experience: A moderated-mediation and moderated serial-mediation investigation of mobile-service use resistance

Cited by 42 publications

References 46 publications

Sentiment analysis of consumer reviews – a comparison of organic and regular food products usage

Sentiment analysis of consumer reviews – a comparison of organic and regular food products usage

Mechanism Linking AR-Based Presentation Mode and Consumers’ Responses: A Moderated Serial Mediation Model

Status-quo satisfaction and smartwatch adoption: a multi-group analysis

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