Online Disclosure of University Environmental Responsibility: A Case of Indonesia

Abstract

A university has a commitment to maintain transparency and accountability. To fulfill that obligation and win the high competition, the university strives to improve the brand image by disclosing positive information to public. Therefore, the university proposed environmental activities as a form of communication and responsibility to people through various media, one of which was using a website. This article aims to: first, to analyze whether the environmental activity used by a university was a competitive advantage which then disclosed information on their website; second, to analyze which indicator was the university's concern to be conveyed in their website. A study of Indonesian universities participating in the UI Green Metric 2017 showed that there were still a few universities that implemented environmental activities on their website. A study of Indonesian universities participating in the UI Green Metric 2017 showed that there were a few universities that disclosed their environmental activities on their website. Environmental disclosure was not being used as a differentiating factor in competitive advantage. In addition, the indicator that was widely disclosed was information about transportation.