Online Food Purchase Behavior: COVID-19 and Community Group Effect
Weijun Liu,
Haiyun Du,
Wojciech J. Florkowski
Abstract:Online food community purchases contributed to urban residents’ food security during the COVID-19 pandemic in Shanghai. The influence of the outbreak on the purchasing behavior of an online food community was examined. An innovative e-commerce model describes how the online community purchases facilitate integration of local food and agri-product resources, and provide consumers, especially residents of densely populated agglomerations, with convenient short-distance distribution. The survey data collected fro… Show more
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