Online Grocery Retailing in Germany: An Explorative Analysis

Seitz, Christian; Pokrivčák, Ján; Tóth, Marián; Plevný, Miroslav

doi:10.3846/16111699.2017.1410218

Cited by 57 publications

(46 citation statements)

References 26 publications

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“…British and Italian participants have higher estimated scores for smart-shopper feeling and behavior than do the German participants. A potential explanation for Germany's lower smart-shopper self-concept values might be that German shoppers tend to expect purchases to be highly convenient and worth their money (Seitz et al, 2017); therefore, obtaining a good deal might not make them feel particularly smart. Given that the values that individuals acquire in their cultural environment have been found to significantly influence their smart-shopper selfconcept (Authors, 2019), we hope this scale can facilitate consumer researchers' investigation of the influence of country of origin on smart shopping.…”

Section: Discussionmentioning

confidence: 99%

Targeting Smart Shoppers: A Cross-Country Model

Suárez

Quiñones

Yagüe

2020

Journal of Business Economics and Management

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The purpose of this article is to provide a robust and consistent cross-country measurement of the smart-shopper self-concept. Drawing on existing single-country studies, our work extends research by validating a pioneer cross-country scale that measures the smart-shopping mechanism in a holistic manner. Survey data were collected from 1,233 shoppers from six different Western countries. Cross-country equivalence was assessed using multigroup confirmatory factor analysis using configural, metric, and factor variance invariance tests. The results indicate that the smart-shopper self-concept is a second-order construct comprising two dimensions: smartshopper-attributed behavior and smart-shopper feelings. Our findings also reveal that consumers in the different countries exhibit different degrees of smart-shopper self-concept and differ in their perceptions of the affective and behavioral responses generated during a smart purchase process. Marketing practitioners looking to target smart shoppers across multiple countries could build on the findings of this study to develop effective international segmentation and positioning strategies.

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Section: Discussionmentioning

confidence: 99%

Targeting Smart Shoppers: A Cross-Country Model

Suárez

Quiñones

Yagüe

2020

Journal of Business Economics and Management

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“…Note also that this experiment was conducted entirely online. While this may be less of an issue in the coming years, given that online grocery shopping is quickly becoming a major channel for grocery purchase (see International Food Information Council Federation, 2018 [ 50 ]; Omar, 2005 [ 51 ]; Seitz, Pokrivčák, Tóth, and Plevný, 2017 [ 52 ]; The Institute of Grocery Distribution, 2017 [ 53 ]), it might limit generalisability to physical packaging designs as one would find in the supermarket aisles. Furthermore, since any experience of the product during the experiment was limited solely to the packaging’s visual information (i.e., other sensory information regarding the product or packaging was not available), it is important to note that our results relate only to product expectation, not experience.…”

Section: Discussionmentioning

confidence: 99%

“Seeing What’s Left”: The Effect of Position of Transparent Windows on Product Evaluation

Simmonds

Woods

Spence

2018

Foods

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The position of design elements on product packaging has been shown to exert a measurable impact on consumer perception across a number of different studies and product categories. Design elements previously found to influence the consumer through their positioning on the front of pack include product imagery, brand logos, text-based claims, and basic shapes. However, as yet, no empirical research has focused specifically on the relative position of transparent windows; despite the latter being an increasingly prevalent element of many modern packaging designs. This exploratory online study details an experimental investigation of how manipulating the position of a transparent window on a range of visually-presented, novel packaging designs influences consumer evaluations and judgements of the product seen within. Specifically, 110 participants rated 24 different packaging designs (across four product categories: granola, boxed chocolates, pasta, and lemon mousse; each with six window positions: in one of the four quadrants, the top half, or the bottom half) in a within-participants experimental design. Analyses were conducted using Friedman’s tests and Hochberg procedure-adjusted Wilcoxon Signed-Rank Tests. Window position was found to be a non-trivial element of design, with a general preference for windows on the right-hand side being evidenced. Significantly higher scores for expected product tastiness and design attractiveness were consistently identified across all product categories when windows were positioned on the right- vs. left-hand side of the packaging. Effects on the perception of powerfulness, overall liking, quality, and willingness to purchase were identified, but were inconsistent across the different product categories. Very few effects of window verticality were identified, with expected weight of the product not being significantly influenced by window position. The implications of these findings for academics, designers, and brand managers are discussed, with future research directions highlighted.

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“…Conventional off-line communication and supplier search methods can vary among different generations. Consumers also can be skeptical for new online solutions, therefore additional benefits have to be considered to use a digital communication way (Ahmed, Vveinhardt, & Streimikiene, 2017;Seitz, Pokrivčák, Tóth & Plevný, 2017). Digitalization brings data overload phenomena where personal communication is diminishing.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Digital business and media platforms – enablers of manifold regional and global opportunities

Brazinskas¹,

Pipirienė

Khayrzoda

2019

Proceedings of 6th International Scientific Conference Contemporary Issues in Business, Management and Economics Engineering ‘2

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Purpose – digital platforms play a growing role in business development and create opportunities beyond earlier existed boundaries as countries, regions and industrial sectors. Industrial Internet concepts as a holistic application emerge, disruptive challenges trigger changes and evolution of existing business models. This paper unravels and analyses models and features of networks, market places, media platforms across various sectors along with arising opportunities. Research methodology – research is based on benchmarking across selected digital platforms and impact analysis according to defined criteria and selected business models. Findings – results justify scientific approach and contribute with a benchmarked view across different sectoral platforms, assess opportunities of the emerging digital era. The evolution of business patterns and the impact on changing models are key findings of the paper. Research limitations – a certain number of platform models and their features are analyzed as well as impact, represented sectors are largely grouped. Practical implications – results will have substantial practical application to business strategies adjustment, updated view on existing transformations across several business sectors and emerging business models. Originality/Value – a united view is possessed on different platforms across regions and sectors, it combines several integrated angles towards digital development and provides with clear and applicable solutions

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Online Grocery Retailing in Germany: An Explorative Analysis

Cited by 57 publications

References 26 publications

Targeting Smart Shoppers: A Cross-Country Model

Targeting Smart Shoppers: A Cross-Country Model

“Seeing What’s Left”: The Effect of Position of Transparent Windows on Product Evaluation

Digital business and media platforms – enablers of manifold regional and global opportunities

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