Online grocery shopping before and during the COVID-19 pandemic: A meta-analytical review

Tyrväinen, Olli; Karjaluoto, Heikki

doi:10.1016/j.tele.2022.101839

Cited by 93 publications

(84 citation statements)

References 59 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…One of the most important factors was the safety precautions undertaken by the OGS respondents during COVID-19 to assist their customers. The impact of price value, attitude, and subjective norms has been positive on the online grocery purchase intentions of customers during COVID-19 (Tyrväinen & Karjaluoto, 2022). The increase in the frequency of using OGS services during COVID-19 was definitely due to the imposed restrictions and customers had to use the click-and-collect or home-delivery services.…”

Section: Discussionmentioning

confidence: 97%

Customer Behavioral Trends in Online Grocery Shopping During COVID-19

Chang

Liu

Barbole

et al. 2023

Journal of Global Information Management

View full text Add to dashboard Cite

The evolution of online shopping started when big players like Amazon began selling all types of merchandise. Customers understood the ease of shopping online, so the trend grew even stronger. It is therefore essential to conduct a study of online shopping usage and the perception of customers during COVID-19, especially in the grocery sector. In this study, approximately 28 respondents from 50 specifically targeted groups were surveyed, and data collection was undertaken through a structured questionnaire. The regression method was conducted to analyze the collected data. Additionally, 5 interviews were conducted to validate and support the findings. Customers definitely preferred online grocery shopping (OGS) services during COVID-19 due to safety, convenience, and government restrictions. The influential factors were very important in this case, like delivery times, good discounts, and the quality of products. Secondly, OGS services were more stable and alert during the pandemic situation, following the government's rules and restrictions. Customers were extremely satisfied with the safety precautions during COVID-19, the assistance provided through helplines for support, and the increased customer reach to make groceries as accessible as other reputable online departments.

show abstract

Section: Discussionmentioning

confidence: 97%

Customer Behavioral Trends in Online Grocery Shopping During COVID-19

Chang

Liu

Barbole

et al. 2023

Journal of Global Information Management

View full text Add to dashboard Cite

show abstract

“…This research differs from previous publications in several aspects. While recent publications, e.g., by Tyrväinen and Karjaluoto [ 49 ], Gruntkowski and Martinez [ 48 ], Shen [ 46 ], Younes et al [ 54 ], Gomes and Lopez [ 55 ] and Eriksson and Stenius [ 56 ] are based on survey data, we provide an empirical analysis based on real purchase data. This allows us to observe purchases of the same households before, during and after the pandemic to show the evolution of offline and online grocery shopping.…”

Section: Discussionmentioning

confidence: 99%

“…Gruntkowski and Martinez [ 48 ] found that the COVID-19 pandemic led to a reduction of consumers expected risk regarding OGS. Furthermore, Tyrväinen and Karjaluoto [ 49 ] used a meta-analysis to examine OGS before and after the COVID-19 pandemic. They find that perceived usefulness and attitudes before the COVID-19 pandemic have a strong influence on intention to use OGS.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

The impact of COVID-19 pandemic restrictions on offline and online grocery shopping: New normal or old habits?

Brüggemann

Olbrich

2022

Electron Commer Res

View full text Add to dashboard Cite

The COVID-19 pandemic is changing future trends in retailing and e-commerce immensely. Recent research revealed a considerable increase in online grocery shopping (OGS) since the COVID-19 pandemic started. In addition, current statistics indicate a steady increase in OGS over the coming years. Despite this, less is known about whether consumers’ behavior is evolving to a ‘new normal’ or returning to ‘old habits’ after pandemic restrictions are withdrawn. To address this research gap, we operationalize and empirically analyze offline and online purchasing behavior before, during, and after pandemic restrictions. To this end, we use an extensive household panel dataset of 17,766 households reporting their purchases before, during and after the first lockdown in Germany in 2020. Our findings on offline purchase patterns show that while more than 10% of the consumers avoided brick-and-mortar retail during the lockdown, almost all of them returned afterwards. Looking at online purchase patterns, we find high volatility in OGS for both separate and combined purchase patterns. The combined analysis of purchase patterns (online and offline), reveal that households that avoided brick-and-mortar stores during the lockdown did not switch (completely) to the online channel. Based on our findings that consumers are still in reach of brick-and-mortar retailers we suggest offline retailers act now to retain their customers, e.g., by offering competitive benefits in their stores. OGS operators should urgently analyze the customer churn revealed in this analysis and derive measures to retain them. They do not seem to have succeeded in retaining their customers and keeping them loyal to the online channel during the entire observation period. Even worse, they also failed to convince consumers to use OGS who stayed at home due to the lockdown. The fact that a total of 96.75% of the observed consumers did not practice OGS at all shows that OGS in Germany was in 2020 still in its infancy. However, as current statistics forecast a further substantial increase in OGS over the coming years, our results are increasingly relevant for brand managers, brick-and-mortar retailers and OGS providers in Germany and beyond.

show abstract

“…McKinsey (2020) reports that 15% of European consumers have already adopted new online grocery services and 12% have even switched to new grocery stores after home delivery or click-and-collect services. These new customer segments appear to be continuing to use online grocery services even after the first peak of the pandemic (Uzir et al, 2021a;Uzir et al, 2021b;Tyrvainen et al, 2022). The pandemic has changed online shopping worldwide, including Qatar and other Gulf countries.…”

Section: Introductionmentioning

confidence: 99%

Assessing Factors Influencing Technology Adoption for Online Purchasing Amid COVID-19 in Qatar: Moderating Role of Word of Mouth

Halbusi

Al-Sulaiti

Abbas

et al. 2022

Front. Environ. Sci.

View full text Add to dashboard Cite

The COVID-19 pandemic developed new challenges for global consumers. In response to this disaster, digital technology users have faced the necessity to adopt and use specific technology apps for online shopping. This article examines how contingencies disrupt existing theoretical models and their implications for the post-COVID-19 era for online purchases. Customers prefer apps to use on the websites for search and purchase amid the COVID-19 crisis. The websites offer competitive advantages to apps for branding and CRM prospects. This motive keeps customers happy and satisfied with the website offers. This study focuses on consumer electronics and observes the comparative influence of fundamental elements (i.e., hedonic motivation, habits, perceived risk, technological trust, and technological awareness) on purchasing customer satisfaction. The study further examines the impact of customer satisfaction with online purchases with website continuance intention (WCI). Notably, this study explores the moderating effect of word-of-mouth (WOM) on the relationship between customer satisfaction with online purchases and website continuance intention. This study designed a web-based survey and recruited frequent visitors including international and citizens of Qatar for data collection. The study employed a purposive sampling technique and used three standardized psychological tools to obtain the data set needed to measure customer satisfaction with online purchases. The survey used a web link, distributed 600 questionnaires via email and social media, and received only 468 responses. After screening, only 455 were valid responses. The study showed a response rate of 75.83%. The study results showed that hedonic motivation, habits, perceived risk, and technological awareness were positively related to customer satisfaction with online purchasing. Besides, customer satisfaction with subsequent online purchases is also positively associated with website continuance intention (WCI). The results revealed that this relationship remained stronger when word-of-mouth (WOM) was higher. Hence, this shows that online shopping is seen as a vital and interesting activity in the Qatari context. The findings provide useful insights for future studies to explore the effects of COVID-19 on online purchase intentions.

show abstract

Online grocery shopping before and during the COVID-19 pandemic: A meta-analytical review

Cited by 93 publications

References 59 publications

Customer Behavioral Trends in Online Grocery Shopping During COVID-19

Customer Behavioral Trends in Online Grocery Shopping During COVID-19

The impact of COVID-19 pandemic restrictions on offline and online grocery shopping: New normal or old habits?

Assessing Factors Influencing Technology Adoption for Online Purchasing Amid COVID-19 in Qatar: Moderating Role of Word of Mouth

Contact Info

Product

Resources

About