Online influencers: healthy food or fake news

Abstract

Today we live in a globalized world, with no boundaries, and where we can be updated of any information by the minute. This globalization phenomenon has a lot of advantages as well as disadvantages. It is wonderful to know the news by the minute, however the easiness and swiftness real news spreads, and same goes to the fake news.Tools, such as search engines like Google, Bing, Yandex, etc. and Social Media (i.e. Facebook, Instagram, and Twitter) or Blogs, are turning information sharing easier, but uncontrolled. Since it is very difficult to assess the reliability of online news or information, this study seeks to understand the reliability of these new diet trends, who are these people that shared the information, and the impact of it on the society.Findings show that even though the society is being influenced by the brands, this increasing awareness for a "healthy diet" could be something positive for the society, however the conclusions are that it is not.

Home cooking in the digital age: When observing food influencers on social media triggers the imitation of their practices

“…Although some influencers position themselves within the “healthy lifestyle” field, they have also been criticized for promoting misleading behaviors (diets) and lacking accurate health knowledge (Vasconcelos et al, 2021). Yoga influencers, for example, have been found to showcase performative content that can be potentially risky for novices to reproduce (Hinz et al, 2021).…”

“…While previous research has raised concerns about influencers promoting unhealthy foods, most of the related studies have had a broad focus, encompassing various types of influencers promoting different types of food products (Winzer et al, 2022). Alternatively, attention is often directed toward influencers who intentionally focus on diets (Pilař et al, 2021; Vasconcelos et al, 2021). In our research, we focused on a distinctive group of influencers dedicated to food and cooking, namely “food influencers.” Weber et al, (2021) qualitatively investigated the practices of German food influencers, outlining their significance as content creators.…”

Fake News in Marketing

“…One major way customers do this is through influencer marketing, where companies work with social media influencers to convey deceiving promotional messages [58]. In some cases, the influencers are paid to promote products without disclosing that they are paid, thus causing their followers to think they use those products [59,60]. Despite the belief that this strategy works, it poses various potential negative consequences.…”

Outcomes of Social Media Marketing in Sport Brands

“…Abeza, O'Reilly and Reid (2013), citing several authors, also mention multiple opportunities and challenges concerning social networks and the relationship between the sports institution and its supporters in a sporting context . In this context, it is important that sports brands increasingly and better deliver the content in order to determine what motivates or demotivates fans, as they often seek benefits in their online experiences (Smith, 2012;Vasconcelos, et al, 2021).…”