2018
DOI: 10.1108/oir-10-2016-0299
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Online investigation of users’ attitudes using automatic question answering

Abstract: Purpose With the development of the internet, huge numbers of reviews are generated, disseminated, and shared on e-commerce and social media websites by internet users. These reviews usually indicate users’ opinions about products or services directly, and are thus valuable for efficient marketing. The purpose of this paper is to mine online users’ attitudes from a huge pool of reviews via automatic question answering. Design/methodology/approach The authors make use of online reviews to complete an online i… Show more

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Cited by 10 publications
(3 citation statements)
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“…The results on a range of experiments illustrate that the approach significantly outperforms several alternative methods for polarity shift detection and elimination. Also, inspired by the traditional methods like questionnaire, observation, and face-to-face interviews, Zhang and Zhou (2018) conducted an online investigation via automatic question answering. The researchers generate questions based on question templates, and extract corresponding answers using sentiment lexicon-based aspect-level sentiment analysis.…”
Section: Research Papermentioning
confidence: 99%
“…The results on a range of experiments illustrate that the approach significantly outperforms several alternative methods for polarity shift detection and elimination. Also, inspired by the traditional methods like questionnaire, observation, and face-to-face interviews, Zhang and Zhou (2018) conducted an online investigation via automatic question answering. The researchers generate questions based on question templates, and extract corresponding answers using sentiment lexicon-based aspect-level sentiment analysis.…”
Section: Research Papermentioning
confidence: 99%
“…Their experiment verified that users' published content and following relations can indicate their online consumption preferences. Zhang and Zhou (2018) mined online users' attitudes from a huge pool of tourism reviews via automatic question answering, and compared results with the traditional questionnaire. The high consistency showed online information can be used to identify users' attitudes.…”
Section: Online User Surveys Via Social Mediamentioning
confidence: 99%
“…This research shows that users' performance has a significant impact on usage. Further, the results vary according to the levels of experience of the professionals; and (5) users' performance toward users' satisfaction by Chan et al (2015), Ali and Kaur (2018), Park and Pobil (2013), Zhang and Zhou (2018) and Lin (2016).…”
Section: Introductionmentioning
confidence: 99%