2022
DOI: 10.31234/osf.io/v83cu
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Online Learning and Social Norms: Evidence from a Cross-Cultural Field Experiment in a Course for a Cause

Abstract: Online courses are increasingly used to scale up professional learning. However, engaging people throughout a course and encouraging them to take actions afterward is challenging, especially with culturally diverse participants whose response to encouragement may vary. Social norms can serve as a strong encouragement to participants, but they are mostly unobservable in online courses. We therefore tested how communicating three established kinds of social norms impacts behavioral outcomes and how the effects v… Show more

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“…Several researchers have considered the role of culture in designing learning analytics and assessing student engagement (Cho et al, 2021; Kizilcec & Cohen, 2017; Ogan et al, 2015). In our research endeavour, we understand culture as “the acquired knowledge people use to interpret experience and generate behaviour” (Spradley, 1984).…”
Section: Introductionmentioning
confidence: 99%
“…Several researchers have considered the role of culture in designing learning analytics and assessing student engagement (Cho et al, 2021; Kizilcec & Cohen, 2017; Ogan et al, 2015). In our research endeavour, we understand culture as “the acquired knowledge people use to interpret experience and generate behaviour” (Spradley, 1984).…”
Section: Introductionmentioning
confidence: 99%