“…Therefore, the information collected and analyzed no longer stays within the physical boundaries of the institution, creating a privacy lax where third-party systems could manipulate the collected behavioral data to understand their preferences, drives, and aptitudes (Alier et al, 2021;Viberg et al, 2020;Williamson, 2016). Dare (2021) assumed that these massively scaled data on student-lecturer interactions were examples of the education sector falling prey to surveillance capitalism. Through participative observation, excessive literature review, and analysis of legal frameworks, particularly GDPR and FERPA, Alier et al (2021) concluded that technological advancements lead to a loss of control over personal information, making it challenging to ensure user confidentiality and privacy, the growth of data surveillance in the education sector.…”