“…Choice modeling allows firms to model consumers' preferences and decisions. It can help with important operational decisions, including demand forecasting (e.g., McFadden et al (1977), McGill and Van Ryzin (1999)), inventory planning (e.g., , Gaur and Honhon (2006), Aouad et al (2019)), assortment optimization (e.g., Talluri and Van Ryzin (2004), Rusmevichientong et al (2010), Davis et al (2014), Golrezaei et al (2014)), and product ranking optimization (e.g., Derakhshan et al (2020), Niazadeh et al (2021), ). Among choice models, parametric choice models -and in particular random utility maximization models -have received the most attention by far.…”