Online-Marketing-Intelligence

Ahrholdt, Dennis; Greve, Goetz; Hopf, Gregor

doi:10.1007/978-3-658-26562-5

Cited by 30 publications

(18 citation statements)

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“…The results of this paper are therefore mainly related to mobile shopping apps. The metric is also a limitation in that the results can only be related to direct opening of push notifications, but not to indirect opening of push notifications [36]. Probably the most important limitation is that here only the presence of the mentioned elements was tested, but not the concrete design.…”

Section: Summary and Discussionmentioning

confidence: 98%

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Influence of Design Elements of Mobile Push Notifications on Mobile App User Interactions

Wohllebe

Adler

Podruzsik

2021

Int. J. Interact. Mob. Technol.

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<p class="0abstract">With the increasing relevance of mobile apps for companies, push notifications to address app users are also becoming more important. While the acceptance factors of push notifications have already been extensively researched, the effect of the different design elements on user interaction by opening the mobile app is still completely unexplored. Based on existing scientific findings from related fields, especially banner advertising and e-mail marketing, the authors first develop hypotheses on the effect of title, button and image on user interaction with push notifications. In several experiments the hypotheses are tested using the example of a mobile shopping app. The results are evaluated using Chi-square test and Cramer's V. While the use of a title seems to have a positive effect on interaction rates, the hypotheses on the positive effect of buttons and images on interaction rates have to be rejected.</p>

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Section: Summary and Discussionmentioning

confidence: 98%

“…Content is the decisive factor for user response to the notifications. The literature constantly emphasizes the importance of content relevance from a user's perspective [35][36][37].…”

Section: Perception and Impact Of Push Notificationsmentioning

confidence: 99%

Influence of Design Elements of Mobile Push Notifications on Mobile App User Interactions

Wohllebe

Adler

Podruzsik

2021

Int. J. Interact. Mob. Technol.

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“…A look beyond nature conservation shows that the marketing industry has also been concerned with successful communication in social networks for some time now; social media marketing has developed into an independent and recognized marketing discipline ( [21]). In this context, special methods and instruments are needed to assess communication success [22]. For this reason, so-called social media analytics are increasingly used in business circles to collect and analyze data from social media [23,24].…”

Section: Introductionmentioning

confidence: 99%

“…The aim of these procedures is to gain insights into user behavior and preferences, the course of interactions, contact networks, and above all one's own communication success (cf. [22]). Social media analytics are primarily used to analyze the design of corporate posts, as this is one of the key success factors in social media marketing [21,22].…”

Section: Introductionmentioning

confidence: 99%

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#ProtectNature—How Characteristics of Nature Conservation Posts Impact User Engagement on Facebook and Twitter

Miller

Heiland

2021

Sustainability

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Social networks expand the communication tools of nature conservation. Nonetheless, to date there is hardly any scientific literature on nature conservation communication in social networks. For this reason, this paper examines 600 Facebook and Twitter posts of three German nature conservation organizations: Federal Agency for the Conservation of Nature (Bundesamt für Naturschutz, BfN), Naturschutzbund Deutschland e. V. (NABU), and World Wide Fund for Nature (WWF) Germany. Using the Mann–Whitney U method and Spearman’s rank correlation analysis, it reveals how post design affects communication success and provides respective recommendations for German conservation organizations. Communication success was divided into four indicators: reactions, comments, shares, and overall engagement as a synthesis of the three. On Facebook, the use of hashtags, images, and many characters (up to 1500) leads to higher success, whereas emojis and videos can reduce it. On Twitter, links, images, and longer posts promote user interactions. Emojis have a positive influence on comments and overall engagement, but a negative influence on reactions and shares. In addition, hashtags reduce overall engagement on Twitter. These results are discussed with reference to similar studies from other political fields in order to provide recommendations for conservation organizations. A validation and expansion of the presented results is recommended due to the growing relevance of digital nature conservation communication.

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Recommending a Retailer’s Mobile App – Influence of the Retailer and the Mediating Role of Push Notifications

Wohllebe

Hübner

Radtke

et al. 2022

New Realities, Mobile Systems and Applications

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Online-Marketing-Intelligence

Abstract: Die Deutsche Nationalbibliothek verzeichnet diese Publikation in der Deutschen Nationalbibliografie; detaillierte bibliografische Daten sind im Internet über http://dnb.d-nb.de abrufbar.

Cited by 30 publications

References 0 publications

Influence of Design Elements of Mobile Push Notifications on Mobile App User Interactions

Influence of Design Elements of Mobile Push Notifications on Mobile App User Interactions

#ProtectNature—How Characteristics of Nature Conservation Posts Impact User Engagement on Facebook and Twitter

Recommending a Retailer’s Mobile App – Influence of the Retailer and the Mediating Role of Push Notifications

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