2021
DOI: 10.1007/s10660-021-09511-x
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Online marketplace sellers’ influence on rating scores and comment orientation

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Cited by 3 publications
(2 citation statements)
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“…We again confirmed using bootstrapping [the 95% confidence interval (CI) ranged from 0.009 (lower CI) to 0.146 (upper CI)]. There is much work confirming how sellers' rating directly affects purchasing behavior (Melnik and Alm, 2005;Jaikumar, 2019;Huang et al, 2021). Based on these findings we assert sellers should take time to cultivate their online rating.…”
Section: Resultssupporting
confidence: 61%
See 1 more Smart Citation
“…We again confirmed using bootstrapping [the 95% confidence interval (CI) ranged from 0.009 (lower CI) to 0.146 (upper CI)]. There is much work confirming how sellers' rating directly affects purchasing behavior (Melnik and Alm, 2005;Jaikumar, 2019;Huang et al, 2021). Based on these findings we assert sellers should take time to cultivate their online rating.…”
Section: Resultssupporting
confidence: 61%
“…We include sellers rating in this research, since we believe it is an important piece of information that can be evaluated. The cumulative rating speaks to the seller’s credibility (Huang et al , 2021). When provided the rating represents an overall valuation of the seller’s reputation.…”
Section: Theoretical Backgroundmentioning
confidence: 99%