Online Music in China

Williams, Robyn; Shi, Zheng; Li, Y; Liu, Y; Gerst, Martina

doi:10.5281/zenodo.2590582

Cited by 3 publications

(6 citation statements)

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“…Analyzing other research [7,23,39], one may conclude that in order to promote Chinese music, it is necessary to reform licensing -to introduce the provision of licensed content through online platforms directly to a consumer, so that s/he him/herself chooses the option of payment and the volume of the product. In addition, it is necessary to expand the number of services that an online platform can provide, and this requires the development of business models to solve the problems of profit generation from music platforms.…”

Section: Statistical Analysis Of the Obtained Samples Using The Stude...mentioning

confidence: 99%

“…Steps to strengthen the position of Chinese music in the Internet space are already being taken -Alibaba has presented two major projects -Xiami Musician Channel and Lightsearching Project. Netease funds individual musicians (this is beneficial because the musicians already have a fan base, in addition, they can advertise the platform) [7]. China is a huge domestic market and a balanced foreign policy allows it to expand to a planetary scale.…”

Section: Statistical Analysis Of the Obtained Samples Using The Stude...mentioning

confidence: 99%

“…The last decade has seen the growth and prosperity of Chinese media content [3], with Chinese music being quite popular [4][5][6]. The Internet provides the opportunity to listen to music that has been digitized from traditional albums and music created directly in digital form (this trend began to develop in China in 2004) [7].…”

Section: Introductionmentioning

confidence: 99%

“…The development of the Internet has led to significant changes in the music market: first, the variety of music that people can afford to listen to has expanded, and second, the territory for the sale of music is no longer limited by national borders, but is measured on a planetary scale [7].…”

Section: Introductionmentioning

confidence: 99%

“…The current study fills this research gap, optimizes approaches to learning Chinese music on YouTube and TikTok, and offers such approaches for Likee. Based on information about listener preferences, it is possible to draw conclusions about the popularity of a particular musical trend and to outline constructive reforms in the music industry [7].…”

Section: Introductionmentioning

confidence: 99%

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Preservation and promotion of China’s musical cultural heritage on the internet

Wang

2021

Herit Sci

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The study investigates different ways of preservation and popularization of Chinese traditional music using the Internet. The study collected data by analyzing various methods of presenting traditional Chinese music in online platforms YouTube, TikTok, and Likee. Common groups for YouTube are instrumental music (46.8%) and vocal music (23.9%), whereas, for TikTok and Likee, it is dancing performances (68.6% and 71.8%) and instrumental music (21.6% and 22.3%). The samples containing information about the content on the online platforms YouTube and TikTok are continuously growing in August, October, and December, while the Likee platform has seen a decline in all indicators. For the online platform YouTube, the largest increases were seen for vocal music theory and instrumental music for August, October, and December, while for the TikTok platform, the corresponding indicators were for Chinese music theory and educational dance performances in August and October. For online platform Likee for the aforementioned months, vocal music has seen the biggest decline over time. The obtained data can be useful for a better understanding of the audience’s requests, which makes it possible to popularize music content more productively. The authors see such study as necessary for the implementation of new business projects in the operation of online music platforms, changes in approaches to licensing over the Internet, and reform of the music industry. The development of the Internet popularizes Chinese musical culture on a global scale, opens up new opportunities for the Chinese population (professionals and amateurs, adults and children) to study the musical heritage of other countries, promotes musical diversity, and can bring substantial financial benefits not only to individuals or companies, but also to the state as a whole.

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Section: Statistical Analysis Of the Obtained Samples Using The Stude...mentioning

confidence: 99%

Section: Statistical Analysis Of the Obtained Samples Using The Stude...mentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Preservation and promotion of China’s musical cultural heritage on the internet

Wang

2021

Herit Sci

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Chinese folk music: Study and dissemination through online learning courses

2022

Educ Inf Technol

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The use of online learning courses can have a positive effect in the context of the study and dissemination of Chinese folk music. The purpose of this study is to investigate the effectiveness of an innovative teaching model of massive open online courses to assess the possibility of changes in the approaches to the study of Chinese folk music in higher education. The study used Massive Open Online Courses and a survey of respondents. The study, which took place from January to July within the framework of the 2020–2021 academic year, involved second-year students from four educational institutions of the People's Republic of China: Zhengzhou Sias College, China Conservatory of Music, Shanghai Conservatory of Music, Fujian Normal University. A total of 419 people participated in the experiment. Comparison of the academic performance in folk music in the two groups of students suggests that the use of online courses in the context of teaching Chinese folk music is effective. The difference is 12.1% compared to the control group. The students noted that working on MOOC platforms helped them better master performance skills. The respondents also appreciated the fact that online courses with developed curricula can be an effective means of popularizing Chinese culture. This study has both practical and scientific value as it demonstrates the effectiveness of the impact of distance learning courses in the context of studying Chinese folk music. The results can be implemented in the development of training programs, the scope of application includes higher educational institutions.

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RETRACTED ARTICLE: Musical poetics in instrumental music: China’s intangible cultural heritage in the information age

Zhou

2022

Herit Sci

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Enjoying the benefits presented by the information age can enhance the effectiveness of learning musical poetics in instrumental music, which constitutes intangible cultural heritage. This paper addresses the effectiveness of the academic program in instrumental music poetics (which was uploaded on YouTube) in order to specify cultural heritage popularization options. The survey was conducted among 200 students from two music schools in China. The results of group B demonstrated the effectiveness of video tutorials uploaded on YouTube in learning musical poetics in Chinese instrumental music. The difference between the groups was especially noticeable when evaluating the “theoretical knowledge” and “final exam” criteria. After Group B’s semiannual exposure, a survey addressing the understanding of the musical poetics’ intangible cultural value revealed a large-scale difference in the results compared to the data obtained in January (p-values of 0.034 for questions about cultural value and 0.001 for questions about online promotion), while no statistically significant improvement was observed for group A. Group B saw an intense increase in the understanding of responsibility for preserving the country’s intangible cultural values (+ 26.8%) and confidence in the knowledge of traditional Chinese tools (+ 25.1%) on the Agree scale. This study has practical value and is important for further research because it demonstrates the effectiveness of innovative technology for studying musical poetics and the popularization of intangible cultural values. Research findings may be used by educational institutions, in academic programs and research.

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Online Music in China

Cited by 3 publications

References 0 publications

Preservation and promotion of China’s musical cultural heritage on the internet

Preservation and promotion of China’s musical cultural heritage on the internet

Chinese folk music: Study and dissemination through online learning courses

RETRACTED ARTICLE: Musical poetics in instrumental music: China’s intangible cultural heritage in the information age

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