“…Similarly, Cottle (, 867) explains that campaign groups, irrespective of size, seek out media attention for the wider dissemination of their campaign and politics, from local to global. This represents a model whereby online involvement can shape offline events to amplify their message (Enjolras, Steen‐Johnsen, and Wollebaek ; Fuchs ; Skoric et al ; Steinert‐Threlkeld et al ), but social media cannot be viewed as being a communication tool in isolation. This rise of activism through these social media channels highlights the shift from previous tactical repertoires that relied heavily on meetings, letters, public demonstrations (e.g., sit‐ins, speeches) and participating in civil disobedience (Harlow and Harp ) to more passive displays of support on social networking sites including “liking” and “sharing” content (Sandoval‐Almazan and Gil‐Garcia ).…”