Online purchasing tickets for low cost carriers: An application of the unified theory of acceptance and use of technology (UTAUT) model

Escobar‐Rodríguez, Tomás; Carvajal-Trujillo, Elena

doi:10.1016/j.tourman.2014.01.017

Cited by 439 publications

(387 citation statements)

References 133 publications

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“…UTAUT, in the past, focused on explaining the acceptance level toward new systems from employees within organizations, which takes only the external motives of technology usage, which is not applicable for explaining nonorganizational new technology adoption, and has less understanding of internal motives of users. To completely grasp the whole picture covering nonorganizational and noncompulsive new system usage such as consumer technology, Venkatech et al [33] introduced UTAUT2, to expand the theoretical explanation coverage through taking individual and consumer related factors such as habits, motives of enjoyment into consideration. UTAUT2 has a more complicated structure comparing to UTAUT, and thus the added dimensions are more applicable in observing the nowadays consumer technology acceptance.…”

Section: Discussionmentioning

confidence: 99%

“…The Extended Unified Theory of Acceptance and Use of Technology (UTAUT2) is comprised of three new constructs (i.e., hedonic motivation, price value, and habit) which are entered into the existing UTAUT model [33]. To summarize, the UTAUT2 model reflects how personal intention of usage determines certain facility by means of seven variables: (1) Performance expectancy; (2) effort expectancy; (3) facilitating conditions; (4) social influence; (5) hedonic motivation; (6) price value; and (7) habit [34,35].…”

Section: Unified Theory Of Acceptance and Use Of Technology2 (Utaut2)mentioning

confidence: 99%

“…Travelers' attitudes, social influence, perceived behavioral control, habit, and SV certainly perform pro-environmental behavior in interpreting an individuals' pro-environmental liable decision making procedure [14]. Venkatesh, Thong, and Xu [33] comprised the perspective that individual learning of pro-environmental knowledge will influence behavior. When placed in the context of choices of potential travelers' pro-environmental behavioral intention, this research built the following hypotheses: Hypothesis 6 (H6).…”

Section: Impact Of Attitude Social Influence Perceived Behavioral Cmentioning

confidence: 99%

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The Determinant Factors of Travelers’ Choices for Pro-Environment Behavioral Intention-Integration Theory of Planned Behavior, Unified Theory of Acceptance, and Use of Technology 2 and Sustainability Values

Chuang

Chen

2018

Sustainability

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From a previous literature review, there are rare studies that focus on integrating Sustainability Values (SVs), the Theory of Planned Behavior (TPB), and Unified Theory of Acceptance and Use of Technology (UTAUT2) to predict potential travelers' behavioral intentions. In light of this, the research is designed to propose a comprehensive understanding of potential travelers' choices for sustainable hospitality businesses by integrating SV, TPB, and UTAUT2 into a theoretical framework, by moderating the effect of age. Prior studies have mentioned TPB identified the role of attitude, perceived behavior control, and moral obligation in generating intention. However, the use of TPB and the extended UTAUT model to explain pro-environmental behavior is lacking. Data was collected from 34 northern, 2 central, and 6 southern Taiwanese consolidated headquarter travel agencies. Email questionnaires were distributed to 630 individuals in 42 travel agencies. The proposed model will be also examining, with an AMOS procedure of structural equation modeling (SEM), the maximum likelihood method of estimation. The results indicated that (1) SVs are positively and significantly impacted by pro-environmental behavioral intention; (2) SVs are positively and significantly impacted by attitude, social influence, perceived behavioral control, and habit respectively; (3) attitude, perceived behavioral control, and habit is positively mediated by the effect between SVs and pro-environmental behavioral intention, respectively; (4) the social demographic variable of age is positively moderated the effect between SVs and social influence.Keywords: sustainability values; theory of planned behavior; unified theory of acceptance and use of technology 2; pro-environment behavioral intention

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Section: Discussionmentioning

confidence: 99%

Section: Unified Theory Of Acceptance and Use Of Technology2 (Utaut2)mentioning

confidence: 99%

Section: Impact Of Attitude Social Influence Perceived Behavioral Cmentioning

confidence: 99%

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The Determinant Factors of Travelers’ Choices for Pro-Environment Behavioral Intention-Integration Theory of Planned Behavior, Unified Theory of Acceptance, and Use of Technology 2 and Sustainability Values

Chuang

Chen

2018

Sustainability

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“…the original UTAUT model, the extended UTAUT model (UTAUT2), other studies and related theories) were adapted to the specific context of this study on the use of location based travel apps while travelling (Antunes & Amaro, 2016;Escobar-Rodríguez & Carvajal-Trujillo, 2014;Jensen, 2012;San Martín & Herrero, 2012;Venkatesh et al, 2003Venkatesh et al, , 2012Wen, 2012).…”

Section: Measurementmentioning

confidence: 99%

“…It can be seen that the performance expectancy and effort expectancy construct is composed of four items each (Baptista and Oliveira, 2015;Escobar-Rodríguez and Carvajal-Trujillo, 2014;San Martín & Herrero, 2012;Venkatesh et al, 2012). Social Influence, Facilitating conditions, Price Value, Hedonic Motivation, Habit and Behavioural Intention constructs consists of three items each (Escobar-Rodríguez and Carvajal-Trujillo, 2014;San Martín and Herrero, 2012;Venkatesh et al, 2003Venkatesh et al, & 2012 and the use behavior construct comprises one item (Venkatesh et al, 2012). All these constructs under study were modelled using multi-item reflective indicators.…”

Section: Measurementmentioning

confidence: 99%

Untitled

2017

Tour. hosp. manag.

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Purpose -Mapping apps are location based travel apps used for navigation and routing. These apps are gaining worldwide popularity because of its enormous potential. Despite of the growing popularity and utility of the mapping apps, the published literature in this area is scarce, leaving an unexplored area of research. Thus, the current study aims to identify factors affecting tourist's intentions to use mapping apps while travelling. Design -The Extended Unified theory of acceptance and use of technology (UTAUT2) was applied as the basis of the present study Methodology -The data was collected from 284 travellers in India using a structured questionnaire. The data was analyzed using Partial Least Square approach. Findings -The results indicated that the most significant antecedents of behavioral intentions are habit, facilitating conditions, performance expectancy and hedonic motivation. It was observed that the actual usage behavior was influenced by traveler's intentions and habit to use the technology (mapping apps). However it was noted that effort expectancy, social influence and price value had no significant effects on the tourist's intentions to use mapping apps while travelling. Originality of the research -Till date limited empirical studies have explored the adoption of mapping apps by travelers. This study is unique as it explores the adoption intentions using a relevant theoretical framework in the developing economy context wherein the use of mapping apps is still in the nascent stage. This research contributes to the literature of innovation adoption and provides an interesting perspective to companies developing location based travel mobile apps.

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Consumer segments in social commerce: A latent class approach

Nadeem

Juntunen

2016

J of Consumer Behaviour

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Social commerce is thriving; therefore, it becomes essential to recognize different types of social commerce shopper. In this study, we assume that social networking sites such as Facebook contain differently behaving consumer segments. Based on the assumption that the majority of social commerce shoppers are young adults, we are interested in identifying unobservable shopper segments that the young group may contain. A conceptual model has been tested that incorporates the psychological factor (trust), the unified theory of acceptance and the use of technology (UTAUT2), and behavioral aspects using mixture modeling techniques to reveal the unobservable consumer segments who have searched for clothing items through Facebook when shopping (n = 309). Three segments were found: social patrons (n = 219), wary explorers (n = 72), and sporadic explorers (n = 18). The study is a rare attempt to specifically categorize social commerce shopper segments by using mixture modeling techniques. The study offers further research avenues. Copyright © 2016 John Wiley & Sons, Ltd.

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Online purchasing tickets for low cost carriers: An application of the unified theory of acceptance and use of technology (UTAUT) model

Cited by 439 publications

References 133 publications

The Determinant Factors of Travelers’ Choices for Pro-Environment Behavioral Intention-Integration Theory of Planned Behavior, Unified Theory of Acceptance, and Use of Technology 2 and Sustainability Values

The Determinant Factors of Travelers’ Choices for Pro-Environment Behavioral Intention-Integration Theory of Planned Behavior, Unified Theory of Acceptance, and Use of Technology 2 and Sustainability Values

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Consumer segments in social commerce: A latent class approach

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