2017
DOI: 10.1051/matecconf/201713400060
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Online Reputation in Automotive

Abstract: Abstract. This paper deals with the issue of online reputation, namely the social networking profile of businesses. Selected companies in the automotive industry through social profiles communicate with their customers, the public and they trying to improve their name and the name of their products in the public eye. Online reputation analysis was carried out to determine the current situation on the territory of Slovakia. On the basis of the data found, measures were proposed to improve the current state and … Show more

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Cited by 4 publications
(3 citation statements)
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“…If the total number of fans of the subjects is taken into account, it is possible to state that the user groups are relatively active. Active feedback not only brings opportunities in the form of real-time user information, but also a significant threat in the form of reputational risk [26][27][28][29], which can easily damage a brand. This is particularly true in the case of uncontrollable variables created by an atypical market situation.…”
Section: Resultsmentioning
confidence: 99%
“…If the total number of fans of the subjects is taken into account, it is possible to state that the user groups are relatively active. Active feedback not only brings opportunities in the form of real-time user information, but also a significant threat in the form of reputational risk [26][27][28][29], which can easily damage a brand. This is particularly true in the case of uncontrollable variables created by an atypical market situation.…”
Section: Resultsmentioning
confidence: 99%
“…Following the factory strategy, it is necessary to focus on customer requirements and the related need for product delivery at the right time, quality, price and location, the need for differentiation and ecology for the product, such as eco-labelling, elimination of negative impacts on the environment and society, as well as securing the safety of technological equipment operation [35], workers, and elimination of error. The consequences of failures are sometimes severe and relate to safety or the environment; others represent only economic failures [36][37][38]. Therefore, the concepts of long-term sustainable intralogistics are becoming irreplaceable as an essential tool for the competitiveness of factories.…”
Section: Discussionmentioning
confidence: 99%
“…Therefore, it is necessary to deal with a complex logistics strategy including new trends in this area first, e.g. digitization, robotization, reconfigurable manufacturing systems, a lack of skilled workers, sustainability of production systems, green energy, and others [3], [4].…”
Section: Formulation Of the Problemmentioning
confidence: 99%