Online Reputation Mechanisms and the Decreasing Value of Chain Affiliation

Hollenbeck, Brett

doi:10.1509/jmr.16.0243

Cited by 18 publications

(26 citation statements)

References 19 publications

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“…Two factors moderate the substitution relationship. First, the relationship is stronger for independent hotels than for chains, consistent with prior research showing that online reviews have larger effects on independent hotels' sales than on chain hotels' sales (Hollenbeck 2018).…”

Section: Introductionsupporting

confidence: 83%

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Advertising Strategy in the Presence of Reviews: An Empirical Analysis

2019

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Section: Introductionsupporting

confidence: 83%

“…Luca (2016) shows, in addition, that the demand effect of online reviews is particularly strong for independent restaurants (compared to chain restaurants). In a similar vein, Hollenbeck (2018) shows that online reviews have significantly reduced the revenue premium enjoyed by hotel chains over independent hotels.…”

Section: Introductionmentioning

confidence: 90%

Advertising Strategy in the Presence of Reviews: An Empirical Analysis

2019

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“…There are many important areas where social interactions and brand interact, and there have been interesting enquiries within cultural boundaries. For example, Hollenbeck (2018) finds, in the context of hotels in the state of Texas, that as more online WOM has become available, individual nonchain properties have benefited from online reputation mechanisms and gained market share from branded hotel chains . This could imply that social interactions and WOM can be a substitute for brand-building through conventional means.…”

Section: Research Implicationsmentioning

confidence: 99%

Digital Environment in Global Markets: Cross-Cultural Implications for Evolving Customer Journeys

Nam¹,

Kannan²

2020

Journal of International Marketing

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Digital technologies and digital media are changing the environments in which firms interact with customers. However, the evolution of digital organizational forms, customer technology use, and the nature of customer journeys differ significantly across global markets. Drawing on observations of customer journeys across different international markets, the authors propose a framework to explain the observed differences in terms of the cross-cultural and socioeconomic factors that influence customer journeys. The authors put forth several propositions built on logical extensions of the extant research findings and identify areas for future academic research. In addition, they outline the managerial implications arising from the application of the framework for multinational firms seeking to market their products and services across global markets.

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“…We summarized the antecedents of online reputation in Table 2. [19] Prior research has shown that online reputation can be built through several alternative mechanisms, such as (1) online feedback [18,61,62], (2) social interactions [63], (3) past contributions [64], (4) quality of responses posted [21,22,64] and (5) trust between the online interacting parties [61]. In this study, we focus on two mechanisms including online feedback (i.e., private information sharing) and past contributions (i.e., doctor's public information sharing) on online reputation building.…”

Section: Individualmentioning

confidence: 99%

How does Doctors’ Information Sharing Behavior Influence Reputation in Online Health Consultation Platform?

Liu¹,

Zhang²,

Zhang³

et al. 2021

Proceedings of the Annual Hawaii International Conference on System Sciences

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The online health consultation platforms provide a unique context for doctors to share health information privately and publicly. However, how doctors' reputation is shaped in the context of online information sharing has been largely neglected in the current literature. This study explores the relationship between information sharing and reputation by distinguishing private and public information sharing behaviours and investigating the contingent roles of doctors' professional and online seniority. Data from a leading online consultation platform in China was obtained to test the research model and associated hypotheses. The results reveal that both private and public sharing can contribute to doctors' online reputation and the effects of the two information sharing behaviours are different about doctors within different professional and online seniority. This study contributes to the literature on health information sharing and online reputation development.

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Online Reputation Mechanisms and the Decreasing Value of Chain Affiliation

Cited by 18 publications

References 19 publications

Advertising Strategy in the Presence of Reviews: An Empirical Analysis

Advertising Strategy in the Presence of Reviews: An Empirical Analysis

Digital Environment in Global Markets: Cross-Cultural Implications for Evolving Customer Journeys

How does Doctors’ Information Sharing Behavior Influence Reputation in Online Health Consultation Platform?

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