Online retailers’ management system of marketing commodity policy

Natorina, Alona

doi:10.21003/ea.v174-11

Cited by 9 publications

(7 citation statements)

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“…The proposed methodological toolkit was tested on Ukrainian retailers in the context of the continuation of the study [9][10]. Estimated data for determining metrics of the matrix of the strategies of accelerating digital business growth of retailers in a green economy and environmental sustainability.…”

Section: Research Resultsmentioning

confidence: 99%

Accelerating digital business growth in a green economy and environmental sustainability

Natorina

Bavyko

Bondarchuk

et al. 2023

IOP Conf. Ser.: Earth Environ. Sci.

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It is supposed to consider that the main focus of digital businesses in a green economy and environmental sustainability is the implementation of a relevant and capable strategy of accelerating growth that provides the management system flexibility, which obviously contributes to rapid adaptation to the external environment and guarantee effective realization of the business potential. It is created and visualized the constructive basis for determining the strategy of accelerating digital business growth in a green economy and environmental sustainability. It is conceptualized the model of the determination of the strategy of accelerating digital business growth in a green economy and environmental sustainability as well as interpreted its mechanism. It is developed the matrix of the strategies of accelerating digital business growth in a green economy and environmental sustainability. The approbation of methodological tools allowed retailers to strengthen their competitive advantages due to the ability to quickly respond to any entropic phenomena and, in turn, contributed to the increase of rapid progressive development of their digital business.

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Section: Research Resultsmentioning

confidence: 99%

Accelerating digital business growth in a green economy and environmental sustainability

Natorina

Bavyko

Bondarchuk

et al. 2023

IOP Conf. Ser.: Earth Environ. Sci.

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“…As part of empirical study and complex analysis of the online business of Ukrainian retailers [17][18], the systematicity of updating business accounts content of retailers' online stores in social media is determined. Additionally, it should be noted that all retailers were divided into three clusters:…”

Section: Empirical Research Backgroundmentioning

confidence: 99%

Facebook and Instagram Business Account Management under the Pandemic Influence

Natorina

2021

SHS Web Conf.

Self Cite

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The crucial role of maintaining business accounts on social media for the rational organization of goods promotion in the COVID-19 pandemic context and increasing online business awareness is reasonably justified. Based on empirical research and analysis of Ukrainian retailers’ online stores, business account metrics are diagnostics in social media. The interpretation of the viral loop in social media is proposed, and the meaning of the definitions “subcritical mass” and “critical mass” of a Facebook / Instagram business account are clarified. The dynamic model of a critical mass of Facebook / Instagram business accounts is developed. The model allows monitoring the nature and influence of active followers on users to adjust the current vector of activity, minimize marketing costs, and increase the target audience involvement. The model also facilitates accurate targeting and error-free ad placement for online businesses.

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“…Виклад основного матеріалу дослідження. У рамках проведеного емпіричного дослідження, для якого було обрано 21 Інтернет-магазин найбільших українських ритейлерів та поділені на три кластери [12], ідентифіковано наявність бізнес-акаунтів Інтернет-магазинів цих ритейлерів у соціальних мережах і детерміновано систематичність оновлення їх контенту (табл. 1).…”

Section: The Detalization Of Three Main Directions Of Retailer's Busiunclassified

The Substrate for the Successful Retailer’s Business Account Administration in Social Networks

Natorina¹

2019

Efektyvna Ekonomika

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Online retailers’ management system of marketing commodity policy

Cited by 9 publications

References 0 publications

Accelerating digital business growth in a green economy and environmental sustainability

Accelerating digital business growth in a green economy and environmental sustainability

Facebook and Instagram Business Account Management under the Pandemic Influence

The Substrate for the Successful Retailer’s Business Account Administration in Social Networks

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