2020
DOI: 10.1016/j.im.2019.103230
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Online service qualities in the multistage process and patients’ compliments: A transaction cycle perspective

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Cited by 39 publications
(47 citation statements)
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“…The social exchange theory seeks to explain individual behavior in the process of resource exchange [ 17 ] and assumes the existence of relatively long-term relationships of interest as opposed to one-off exchanges [ 18 ]. It has been widely used to explore individual behavior in the online environment [ 10 , 19 , 20 ]. Based on the social exchange theory, individuals engage in social interaction in the hope of getting returns back from the interaction.…”
Section: Hypotheses Developmentmentioning
confidence: 99%
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“…The social exchange theory seeks to explain individual behavior in the process of resource exchange [ 17 ] and assumes the existence of relatively long-term relationships of interest as opposed to one-off exchanges [ 18 ]. It has been widely used to explore individual behavior in the online environment [ 10 , 19 , 20 ]. Based on the social exchange theory, individuals engage in social interaction in the hope of getting returns back from the interaction.…”
Section: Hypotheses Developmentmentioning
confidence: 99%
“…Information exchange in virtual communities is a reciprocal process with maximizing benefits and minimizing costs. The social exchange theory has been applied to study consumers’ motivation to provide reviews online [ 10 ].…”
Section: Hypotheses Developmentmentioning
confidence: 99%
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