Online Shopper Behavior: Influences of Online Shopping Decision

Wang, Cheng Lu

doi:10.14707/ajbr.110012

Cited by 200 publications

(157 citation statements)

References 20 publications

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“…Simultaneously, the results also indicated that one unit increase in perceived usefulness can increase 0.273 unit of female e-shopper's satisfaction level. Hence, the survey of this study indicated that speeding up the delivery of products can influence the level of female e-shopper's satisfaction These results are also compatible with previous studies, with literature suggesting that express delivery online can establish further relationship with female e-shoppers (Katawetawaraks & Wang 2011;Ha & Stoel, 2012). Therefore, hypothesis three is accepted.…”

Section: Findings and Discussionsupporting

confidence: 91%

“…Ha and Stoel (2012) found that it is a common goal of e-business and express delivery to establish a friendly business relationship with customers. Katawetawaraks and Wang (2011) mentioned that delivery is not only a key element of successful online business, but also one factor influencing female e-shopper's satisfaction since female customers are often anxious and looking forward to getting their products. Thus, the hypothesis three is proposed The data in Table 1 are the whole data from 286 responders including factors like loading, KMO, and alpha values.…”

Section: Hypothesis Developmentmentioning

confidence: 99%

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An Empirical Study of Female E-shopper’s Satisfaction with Cosmetic Products in China

Ma¹,

Yang²

2018

IJBM

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This study investigated the factors affecting female e-shopper's satisfaction with cosmetic products. Particularly it focuses on the online purchasing of cosmetics by female e-shoppers in five northwestern provinces in China. Previous literature claimed that price, quality and delivery speed of cosmetics have a profound impact on customer's online shopping satisfaction. Through comparison with physical stores' performance, price differences between online and offline, quality of products and delivery time help us understand the changes in e-shopper buying behavior. To bridge a gap in the current literature, we attempted to investigate which factor is most important to female e-shopper's satisfaction when they purchase cosmetic products online in China. We adopted a quantitative method in study. Factors analysis and reliability testing was conducted via SPSS. Our analysis indicated that price consciousness is the most influential factor in female e-shopper's satisfaction. Based on our findings and insights in this study, it suggested that if the online sellers can further adjust the price of cosmetic products or have regular online promotions, it will attract more consumers. In addition, online stores and suppliers should reach an agreement on small profits with quick turnover, thus achieving the dual interests of buyers and sellers. Several policy implications of female e-shopper's satisfaction with cosmetic products are discussed as well. Through our research, this study further provided conceptual basis for the study of Chinese consumers' online buying behavior.

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Section: Findings and Discussionsupporting

confidence: 91%

Section: Hypothesis Developmentmentioning

confidence: 99%

An Empirical Study of Female E-shopper’s Satisfaction with Cosmetic Products in China

Ma¹,

Yang²

2018

IJBM

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“…However, in order to convert visitor into buyer, online stores should focus on creating fast website with functional design. This will improve their website by offering customer a comfortable, logical, interesting and hassle-free process and easy language (Katawetawaraks and Wang, 2011). Results of Kim et al, (2011) indicated that navigation functionality and perceived security had a significantly positive effect on trust.…”

Section: Phase IV (From 2011-2016)mentioning

confidence: 99%

A Review of Factors Affecting Online Buying Behavior

Kalia¹,

Kaur²,

Singh³

2018

APEEJAY

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Since the onset of e-commerce, e-businesses have always been interested in knowing what propels their customers. An extensive literature review has been cast around the said reason to identify factors affecting online buying behavior. Twenty-six factors have been identified initially, out of which price; convenience; security; information; enjoyment; access and tangibility/ sensation have been found to be most cited. These factors have been further explored to examine their implications in managerial decision making. Managerial implications have been discussed at the end. This review will help businesses and academicians to build basic foundation while proposing a strategy or systematic study focusing on online buying behavior. Keywords Online Buying Behavior, E-Commerce, Online Shopping IntroductionEver since commerce started, businesses have always tried to identify and understand factors influencing consumer buying behavior. Therefore, consumer behavior is not a new phenomenon. Marketers have used consumer behavior theories to attract and retain their customers. Later, advent of internet and e-commerce led to the phenomenon called "online consumer behavior". It is expected that more than 2 billion individuals worldwide will purchase goods and services from the web, up from 1.46 billion digital buyers in 2015 (Statista.com, 2016). Over last few years' different online consumer behavior models have been developed to understand and predict the wide range of decisions that consumers make based on the background of customer profile, online shop profile, and other intervening factors. However, researchers have suggested that as compared to traditional consumer behavior, online behaviors of consumers are subtlety different in nature because of unique characteristics and interplay of technology, culture and differences in diffusion of e-commerce (Chau et al., 2002). Therefore, this study undertakes extensive literature review to identify factors affecting online buying behavior and offers foundational work to businesses and academicians. Literature Review Seventy-four studies related to online consumer behavior under this literature review have been sourced from well-known publishers and reputed conference proceedings. Research published in past two decades (from 1997 to 2016) is sorted in four phases i

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“…Some online users prefer to use Net banking where as some prefer card options. Katawetawaraks and Wang studied the payment related factors that impede consumers from online shopping [31].…”

Section: Literature Surveymentioning

confidence: 99%

Web Service Factors and Its Impact on Online Purchase Decision of Green Consumers

M*¹,

Rajakumar²

2019

IJITEE

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 Abstract: Web based services have gained attention in the recent years for varied applications ranging from booking tickets to shopping online. Initially, common man was not much inclined towards online shopping applications. Subsequently, the reach and acceptance of the internet technologies have facilitated him to perform online services with ease. There are different online factors that impact consumer's online buying decision like, reliability, payment options, security and privacy policies of the website, customer support etc. This paper addresses the impact of these features on consumer's buying decision using regression analysis, which would help online shopping companies to improve the online facilities provided to the users.

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Online Shopper Behavior: Influences of Online Shopping Decision

Cited by 200 publications

References 20 publications

An Empirical Study of Female E-shopper’s Satisfaction with Cosmetic Products in China

An Empirical Study of Female E-shopper’s Satisfaction with Cosmetic Products in China

A Review of Factors Affecting Online Buying Behavior

Web Service Factors and Its Impact on Online Purchase Decision of Green Consumers

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