Online Shopping Behavior

Katta, Rama Mohana Rao; Patro, Chandra Sekhar

doi:10.4018/ijskd.2016100102

Cited by 15 publications

(7 citation statements)

References 31 publications

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“…Online shopping behavior is an individual's overall perception and evaluation of the product or services during shopping online, which could result in positive or negative feedback (Katta & Patro, 2016). Li and Zhang (2002) stated that online shopping behavior relates to a customer's psychological condition about the completion of the online buying process.…”

Section: Online Purchase Behaviormentioning

confidence: 99%

Is the Purchasing Behavior of Suburban Millennials Affected by Social Media Marketing? Empirical Evidence from Malaysia

Harun¹,

Husin²

2019

KOME

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An abundance of social media marketing research has been conducted on urban consumers, but notably, only a few attempts have been made in understanding suburban consumers, especially on low involvement products. Due to this lack of research, this study aims to understand how social media marketing influences online purchasing behavior of Millennials in suburban areas of low involvement products. This study adapts the theory of uses and gratification to justify online purchasing behavior among Millennials. This study also seeks to understand the role of consumer engagement as a moderator. A total of 384 respondents, aged between 18-35 years old who have experience purchasing low involvement products through online websites took part in this study. The results indicated that three (3) social media marketing dimensions, namely online communities, entertainment, and perceived trust, had significant effects on the Millennials' online purchasing behavior of low involvement products. However, consumer engagement did not moderate the relationship between social media marketing dimensions and the online purchasing behavior of Millennials regarding low involvement products. This study contributes to the integration of two new dimensions, namely entertainment and perceived trust in the concept of social media marketing. The findings have supported the uses and gratification theory, whereby Millennials in suburban areas inclined to choose their favorite online websites to fulfill their needs and wants. This finding also helped marketing managers to design their websites to cater to the unique trends of Millennials. Apart from that, this study also contributes to the marketing literature in relation to the space of low involvement products, consumer engagement, and Millennials' online purchasing behavior.

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Section: Online Purchase Behaviormentioning

confidence: 99%

Is the Purchasing Behavior of Suburban Millennials Affected by Social Media Marketing? Empirical Evidence from Malaysia

Harun¹,

Husin²

2019

KOME

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“…However, the e-vendors adopt price rebates/ discounts as a means of promoting devices to attract more consumers (Erdoğmus & Çiçek, 2011). Katta and Patro (2016) identified that consumers focus on products with lower prices as they do not want to buy the products at a higher price. Baubonienė and Gulevičiūtė (2015) found that the facility to compare the competitive prices of similar products and purchase them at the cheapest price is the most valuable feature in the digital shopping context.…”

Section: Price Offeringsmentioning

confidence: 99%

Consumers' Digital Shopping Experience

Patro¹

2023

International Journal of E-Business Research

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Digital shopping has been the most imperious facet of e-retailing, and it has become an essential part of consumers' lifestyles. Besides the various advantages offered to digital shoppers, there are certain difficulties faced by them while making an online purchase. Therefore, it is significant to identify the factors influencing the consumer's purchase decision in the digital shopping context. The study empirically investigates the association of various factors related to consumers digital shopping experience on the purchase decision. The results reveal that the seven factors—website aesthetics, accessibility, trust, price offerings, security, delivery, and quality—have a positive association with consumer digital purchase decision. The findings will help the online traders to understand the satisfaction experienced by the consumers in the digital shopping context and develop strategies to attract new consumers and retain existing ones.

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“…Website factor was used as one part of the independent variable and measured with a 5-point Likert scale as used by (Katta & Patro, 2017;Clemes et al, 2014). The expression of views of respondents was accumulated with (1 = strongly disagree to 5 = strongly agree).…”

Section: The Modelmentioning

confidence: 99%

Online Shopping and Buying Behavior of College Students in Kathmandu

Lama

2021

Interdisc. J. Mgt. Soc. Sci.

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This study examines the association and impact of online shopping on buying behavior of college students in Kathmandu. The delivery guarantee (DG), product quality (PQ),service information quality (SIQ), and website factor (WF) are independent variables. The dependent variable is buying behavior of college students (BBCS). The research is based on primary data collected from college students in Kathmandu. The cross-sectional data is mainly gathered from college students as a user of online shopping. Structured questionnaire of total 500distributed and received 115 (23 percent) useful data from respondents. The regression models are estimated for assessing the significance and impact of delivery guarantee, product quality, service information quality, and website factor on buying behavior of college students. The study shows that delivery guarantee is positively associated with buying behavior of college students. It reveals that the higher the delivery guarantee, higher would-be buying behavior of college students. The product quality is positively related with buying behavior of students but found insignificant. However, the service information quality is positively related with buying behavior of college students. It shows that higher the service information quality, higher would be the buying behavior of college students. Similarly, the website factor is found positively associated with buying behavior of college students. It depicts that the supportive website factor increases the buying behavior of college students.

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Online Shopping Behavior

Cited by 15 publications

References 31 publications

Is the Purchasing Behavior of Suburban Millennials Affected by Social Media Marketing? Empirical Evidence from Malaysia

Is the Purchasing Behavior of Suburban Millennials Affected by Social Media Marketing? Empirical Evidence from Malaysia

Consumers' Digital Shopping Experience

Online Shopping and Buying Behavior of College Students in Kathmandu

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