Online Shopping Behavior Model: Determining the Factors Affecting Repurchase Intention

Nofrialdi, Reski

doi:10.38035/jlph.v1i2.66

Cited by 11 publications

(6 citation statements)

References 36 publications

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“…Another study by Thaichon and Quach (2015) examined how marketing communications could affect repurchase intention by enhancing customer satisfaction, trust, and value perception, finding that brand trust significantly impacts this process. In the study by Nofrialdi (2021), it was shown that e-commerce players see repurchase intention as a decisive factor in business continuity and how e-trust affects repurchase intention, with brand trust playing a significant role by reducing perceived risks and thereby increasing repurchase intentions. The study by Laeequddin et al (2019) found that brand trust and brand risk have similar perspectives in terms of brand characteristics, brand rationality, and brand loyalty.…”

Section: H2mentioning

confidence: 99%

The mediating role of brand trust in the effect of social media marketing on repurchase behaviour

Gökerik

2024

tujom

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This study investigates the impact of social media marketing activities on consumer repurchase behaviours and the mediating role of brand trust in this process. Analyses indicate that the use of social media platforms enhances consumers' trust in brands, and this trust, in turn, strengthens their intentions to repurchase, creating a positive effect. The findings underscore that social media marketing activities can generate significant value for businesses by boosting consumer interaction and brand trust. This research provides substantial evidence of brand trust's positive and meaningful impact in the relationship between social media marketing and repurchase behaviour and how social media marketing strategies can indirectly influence consumer behaviours. Hence, the study suggests that businesses should design their social media marketing strategies to establish solid and trust-based relationships with consumers, highlighting that this approach can positively affect consumers' repurchase behaviours. These findings demonstrate the strategic importance of social media marketing activities for businesses and how brand trust can be leveraged to maximize benefits from these activities.

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Section: H2mentioning

confidence: 99%

The mediating role of brand trust in the effect of social media marketing on repurchase behaviour

Gökerik

2024

tujom

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“…Based on various previous studies, there are many factors that influence repurchase intention such as e-trust, E-Wom, Hedonic value, satisfaction, etc. [6]. Moderating factors are factors that influence or change the relationship between two other variables in a study.…”

Section: Figure 1 E-commerce Users In Indonesiamentioning

confidence: 99%

“…Due to the large number of repurchase intention models that have been developed, there is no definite model for the repurchase intention model. Therefore, it is necessary to conduct a literature review to build a proposed model and obtain an empirical model for further model development [6].…”

Section: Figure 1 E-commerce Users In Indonesiamentioning

confidence: 99%

Factors That Influence Repurchase Intention: A Systematic Literature Review

Wijarnoko,

Pramana,

Santoso

2023

teknika

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This research is a systematic literature review of factors that influence repurchase intention. Repurchase intention is important for companies because it will shape customer behavior to become loyal, customers usually tend to have an interest in buying products or services repeatedly so that the company will benefit from products or services that have been sold. The aim of this research is to provide insights into the research trends and issues in the studies of Repurchase Intention. The literature search focused on finding journals published between 2018 and 2023. Only English-language journals with the keyword Repurchase Intention were used in this research. Researchers found 80 journals that matched these keywords but after reading the collected articles thoroughly and removing duplicate and irrelevant articles, the authors produced 50 articles to be used in this research. The findings highlight key drivers for increasing sales: Satisfaction, Trust, Perceived Value, Price, and Word of Mouth. Additionally, 14 moderating factors were identified, with Age being the most prominent in four articles. Korea, India, and Indonesia lead research contributions, each with six articles. Structural Equation Modeling (SEM) is the prevailing measurement method, while other approaches persist. Companies are recommended to prioritize these core factors for consumer engagement. Future research should delve into unexplored moderating factors and alternative measurement methods, enriching our understanding of this vital field.

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“…Based on the problem formulation, theoretical studies, previous research and discussion of the influence between variables, the conceptual framework is obtained as follows: , (Nofrialdi, 2021), (E. B. Saputra et al, 2019).…”

Section: Conceptual Frameworkmentioning

confidence: 99%

The Effect Career Development and Rewards on Job Satisfaction (Study of Human Resource Management Literature)

Bimas Saputra

2022

IJAM

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The Literature Review article on the Effect Career Development and Rewards on Job Satisfaction is a scientific article that aims to build a research hypothesis on the influence between variables that will be used in further research, within the scope of Human Resource Management. The method of writing this Literture Review article is using the library research method, which is sourced from online media such as Google Scholar, Mendeley and other academic online media. The results of this study are: 1) Career Development has an effect on Job Satisfaction; and 2) Rewards have an effect on Job Satisfaction. Apart from these 2 exogenous variables that affect the endogenous variable Job Satisfaction, there are still many other factors including Work Environment, Organizational Culture and Workload variables.

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Online Shopping Behavior Model: Determining the Factors Affecting Repurchase Intention

Cited by 11 publications

References 36 publications

The mediating role of brand trust in the effect of social media marketing on repurchase behaviour

The mediating role of brand trust in the effect of social media marketing on repurchase behaviour

Factors That Influence Repurchase Intention: A Systematic Literature Review

The Effect Career Development and Rewards on Job Satisfaction (Study of Human Resource Management Literature)

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