Online Shopping in Bangladesh: Exploring the Factors Influencing Customers’ Decision During the Coronavirus Outbreak

Abstract

The purpose of the research is to explore the factors influencing customers' decision during the coronavirus outbreak in the perspective of online shopping in Bangladesh. The research is examined the impact of product, convenience, payment, web design, disease, time saving, and price on online shopping decision during the coronavirus outbreak. Data are collected through a structured questionnaire by online survey method from three hundreds online customers. Convenience sampling method is applied in the study. Data are analyzed using descriptive statistics, unidimensionality and construct reliability, correlation analysis, and coefficients analysis. Results are demonstrated that product, convenience, payment, disease, and web design have significantly relationship with online shopping decision of customers during the coronavirus outbreak. E-marketing operating companies will be succeeded finding the persuasive factors of shopping decision in the context of coronavirus outbreak in Bangladesh. The findings of the research can offer value insights for academicians to do future certifications. It can be also very helpful for practitioners to design suitable marketing policies for online shopping in the perspective of coronavirus outbreak in Bangladesh.