Online short videos promoting public breast cancer literacy: a pretest-posttest control group trial on efficiency, attitude, and influencing factors

Abstract

BackgroundShort videos on social media are playing an increasingly important role in cancer health education today. It is important to explore how the actual communication effect of health videos and the knowledge absorption of users are influenced by different factors of the video creation process.ObjectiveThe objective of our study is to access the factors influencing breast cancer health education through short videos on efficiency and quality.MethodsThree pairs of videos about breast health were created and participants completed questionnaires before and after watching the videos. A paired t-test was used to analyze within-group change scores. RM-ANOVA was used to assess the relationship between the pretest, posttest, and three variables.ResultsWatching short videos can significantly increase viewers’ knowledge of related health topics (p < 0.05). The viewers’ concentration level while watching was significantly higher for the video with background music (BGM) than for the video without BGM (p = 0.006). The viewers’ willingness to share was significantly higher for the video with a progress bar than for the video without a progress bar (p = 0.02). Using an interpreter wearing a doctor’s uniform instead of casual wear and setting a progress bar can significantly improve the efficiency of knowledge absorption (p < 0.05).ConclusionA uniformed interpreter, BGM and a progress bar are factors influencing the efficiency of short health videos. They can be applied in video making to explore better ways of promoting cancer health education in the new mobile Internet environment.

Demand and satisfaction analysis of short health videos among Chinese urban youth: A mixed-methods study based on the KANO model

“…Previous research has explored various aspects of health media, revealing preferences for short, free, comprehensible, and visually supported health science videos among Chinese populations (Xiao et al 2023), and the impact of design elements like progress bars and background music on the viewing experience of short health videos (Xu et al 2023). However, there is a gap in research specifically addressing which health information topics can best meet the needs of urban youth.…”

Public first aid education model design study based on user experience

“…The rise of short-video culture and the availability of online platforms, such as short videos and microclasses, enable flexible, location-independent learning. Researchers have delved into short-video production elements to enhance user attention, content absorption, and learning willingness, contributing to the widespread adoption of health education through short videos ( 53 , 54 ). Additionally, experts have advocated the use of virtual simulation systems for first aid technology exercises and high-fidelity mannequins with audio-visual feedback devices for real-time training guidance, enhancing the quality of training ( 55–57 ).…”

The status quo of short videos as a health information source of Helicobacter pylori: a cross-sectional study

“…According to recent evidence, active use of social media to obtain disease-related information is associated with a good prognosis for patients, which empowers patients regarding self-disease management and helps to reduce the financial burden of health care ( 13 , 14 ). Besides, with the increasing number of short video users in China, 934 million by 2021, short videos are certainly an efficient format to standardize testing and treatment of H. pylori in the population ( 14 ).…”

“…Short video platforms, such as TikTok, Kwai, and Bilibili, are replacing traditional textual information formats with more acceptable graphic video information allowing patients to absorb and remember information more easily (10)(11)(12). According to recent evidence, active use of social media to obtain disease-related information is associated with a good prognosis for patients, which empowers patients regarding self-disease management and helps to reduce the financial burden of health care (13,14). Besides, with the increasing number of short video users in China, 934 million by 2021, short videos are certainly an efficient format to standardize testing and treatment of H. pylori in the population (14).…”