Online trust antecedents and their consequences on purchase intention: An integrative approach

Mansour, Kaouther Ben; Kooli, Kaouther; Utama, Rizky

doi:10.1362/147539214x14024779343677

Cited by 53 publications

(32 citation statements)

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“…The impact of trust on purchase intentions is surprisingly not significant, demonstrating that trust is not a predictor directly influencing Taiwanese online hotel booking decisions. The outcome is different with previous studies (Everard & Galletta, 2006;Ling et al, 2011;Mansour et al, 2014). One possible reason to explain this is that the three levels of hotels used in this study are well-known and have operated in Kenting for many years.…”

Section: Discussion Of Findingscontrasting

confidence: 82%

“…Consumers' trust in the service providers can help reduce their cognitive risk and insecurity and thus enable the maintenance of the long-term relationship (Gefen, 2000). The more a customer trusts a website, the lower the perceived online transaction risk, and the greater the intention to purchase on that website (Mansour, Kooli, & Utama, 2014). In online hotel booking, customers might be vulnerable to accommodations and services provided by the hoteliers.…”

Section: Trustmentioning

confidence: 99%

“…Mansour et al (2014) adopted an integrative approach to address the antecedents and consequences of online trust on purchase intention and the findings showed that purchase intention is positively influenced by online trust. Ling et al's (2011) study also supported the positive relationship between trust and online purchase intentions.…”

Section: Relationships Among Trust Value and Purchase Intentionsmentioning

confidence: 99%

See 2 more Smart Citations

Online hotel booking: The effects of brand image, price, trust and value on purchase intentions

Lien

Wen

Huang

et al. 2015

Asia Pacific Management Review

394

266

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Keywords:Brand image Price Trust Value Purchase intentions a b s t r a c t Leisure travelers increasingly prefer to book hotel online when considering the convenience and cost/ time saving. This research examines the direct and mediating effects of brand image, perceived price, trust, perceived value on consumers' booking intentions and compares the gender differences in online hotel booking. The outcomes confirm most of the direct and indirect path effects and are consistent with findings from previous studies. Consumers in Taiwan tend to believe the hotel price is affordable, the hotel brand is attractive, the hotel is trustworthy, the hotel will offer good value for the price and the likelihood of their booking intentions is high. Brand image, perceived price, and perceived value are the three critical determinants directly influencing purchase intentions. However, the impact of trust on purchase intentions is not significant. The differences between males and females on purchase intentions are not significant as well. Managerial implications of these results are discussed.

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Section: Discussion Of Findingscontrasting

confidence: 82%

Section: Trustmentioning

confidence: 99%

Section: Relationships Among Trust Value and Purchase Intentionsmentioning

confidence: 99%

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Online hotel booking: The effects of brand image, price, trust and value on purchase intentions

Lien

Wen

Huang

et al. 2015

Asia Pacific Management Review

394

266

View full text Add to dashboard Cite

show abstract

“…The trust from the trust object can be divided into retailer trust and environmental trust [13]. The consumer's trust in the retailer's character includes integrity, ability and friendliness [14]. Sparks [15]believes that online trust is positively affecting consumers' decision-making behaviors.…”

Section: Research Model and Hypothesismentioning

confidence: 99%

Research on Consumer's Purchase Decision

Huan¹,

Zhou²

2019

Proceedings of the 2019 3rd International Conference on Education, Culture and Social Development (ICECSD 2019)

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China's economy is in a stage of steady development, and the country has also formulated a transition policy from a manufacturing power to a manufacturing power. This policy has reflected the quality requirements put forward on the one hand with social phenomena and the increasingly affluent conditions in time. This contradicts the quality level of China's manufacturing industry. The standard is an important factor that restricts the product quality assurance process, and whether the role it plays can be recognized by the public and consumers. Therefore, we put forward relevant research questions. Can this standard be used as a signal of product quality to influence consumers' purchasing decisions? If so, whether there are other influencing factors?This study will take the average consumer as the research object, and see the criteria used in the purchase of daily necessities as the premise. Based on this, this study explores whether consumer's cognition of product execution standard affects their purchase decision behavior. If there is a correlation, we will further study whether consumers' differences of standard cognition will affect consumers' trust in product quality, thus affecting consumers' purchasing decision behaviors. This study verifies whether trust plays a mediating role, whether communication behaviors between enterprises and consumers affect consumers' standard cognition and trust of product quality. Based on the literature review and empirical analysis, this study will provide suggestions and countermeasures on how to effectively use product standards and how to make standards more acceptable to consumers.

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“…Trust has been classified in many types [22]. Accordingly, [23] mentioned that trust can be categorized into three types; which are Personality-based trust, Cognitive-based trust, and Institutional-based trust. These three trusts are found as an empirical result from representative samples of kaskus.co.id website, the famous Indonesian and large online market.…”

Section: F Trustmentioning

confidence: 99%

Factor that affecting success of E-Marketplace in Thailand

2015

International Academy of Engineers (IA-E) April 24-25, 2015 Pattaya (Thailand)

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Abstract-Since purchasing via E-Marketplace is performed through an online intermediary, goods will be delivered to customers from the middlemen. Intermediary problem occurs when customer cannot directly contact to sellers. Hence, E-Marketplace providers need to focus on communication to customers, especially when the customers have problem. This research is a study of the factors leading to successful E-market in Thailand, developing from the model of E-commerce purchase intention study (trust-based consumer decision-making model). There are two new factors -Communication and Logistic Service Quality -added to the model to better explain purchase intention in E-Marketplace. Moreover, online intermediary is classified into two types, which are high-trust and low-trust online intermediaries to explore behavior of purchase intention from the different customers who have different level of trust in the online intermediary. Therefore, this study will help E-marketplace providers to better understand the factors that can affect customer's buying intention and to be successful in their business.

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Online trust antecedents and their consequences on purchase intention: An integrative approach

Cited by 53 publications

References 0 publications

Online hotel booking: The effects of brand image, price, trust and value on purchase intentions

Online hotel booking: The effects of brand image, price, trust and value on purchase intentions

Research on Consumer's Purchase Decision

Factor that affecting success of E-Marketplace in Thailand

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