Online Trust: The Influence of Perceived Company’s Reputation on Consumers’ Trust and the Effects of Trust on Intention for Online Transactions

Broutsou, Andromachi; Fitsilis, Panos

doi:10.4236/jssm.2012.54043

Cited by 25 publications

(28 citation statements)

References 23 publications

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“…Therefore, it is necessary to integrate trust in examining the merchant adoption of mobile payments (Zhou 2013). Therefore, in the mobile payment environment, the two enablers of merchant trust consist of trust in provider of mobile service as well as trust in technology-enhanced by characteristics of the service provider and characteristics of the mobile technology (Chandra et al 2010;Broutsou and Fitsilis 2012).…”

Section: Merchantmentioning

confidence: 99%

“…Regarding the mobile payment scenario, the skill is considered as the capability credence, which enables the merchants to trust that the mobile payment is suitable in attaining the anticipated objective and hence execute the intended level of performance. (Broutsou and Fitsilis 2012;Pavlou 2003). Similarly, in different online settings, individual trust is an essential element of perceived usefulness in mobile payment environment due to the uncertainties involved in such transactions and the impersonal nature of the mobile internet environment.…”

Section: Adoption Intention Of Mobile Payment Based On Merchant Trustmentioning

confidence: 99%

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Assessing the Role of Trust in Merchant Adoption of Mobile Payments in Ghana

Yeboah

Boateng

Owusu

et al. 2020

Lecture Notes in Computer Science

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Encouraged by the crucial need to understand merchant adoption of mobile payment, this study explores the role trust play in the adoption of mobile payment by merchant and the enablers for merchant's trust in mobile payment systems. This was done by Conceptualising the characteristics of the service provider and technology characteristics as the two dimensions that could influence merchant adoption of mobile payments. The study was done through the lenses of the Technology Acceptance Model (TAM) and the Trust-Theoretic Model and adopted a qualitative approach where two merchants were selected from the health sector. The findings demonstrate that the role of merchant trust is very critical for adoption due to m-payment technology and security risk. Hence, sufficient trust-building structures in mobile payment space are essential for the adoption of mobile payment by merchants. Moreover, the findings indicate mobile service provider characteristics and the mobile technology characteristics are both imperative toward building trust in mobile payment systems for merchants' adoption. The study also found that the trust of both technology and service provider has a far more critical influence on merchants' adoption of mobile payments than perceived usefulness or ease of use. The study, therefore, recommends that service providers should consider the opportunity to nurture merchant trust because merchant trust acts as a fundamental enabler for the adoption of mobile payments. Other implications are also discussed.

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Section: Merchantmentioning

confidence: 99%

Section: Adoption Intention Of Mobile Payment Based On Merchant Trustmentioning

confidence: 99%

Assessing the Role of Trust in Merchant Adoption of Mobile Payments in Ghana

Yeboah

Boateng

Owusu

et al. 2020

Lecture Notes in Computer Science

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“…It is crucial for people to trust a website if they are to make use of it [72]. Broutsou and Fitsilis [73] review the literature on trust and report a number of studies that show that the level of trust is positively related to the intention to carry out an online transaction.…”

Section: Content Guidelinesmentioning

confidence: 99%

How to Make Privacy Policies both GDPR-Compliant and Usable

Renaud¹,

Shepherd²

2018

2018 International Conference on Cyber Situational Awareness, Data Analytics and Assessment (Cyber SA)

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It is important for organisations to ensure that their privacy policies are General Data Protection Regulation (GDPR) compliant, and this has to be done by the May 2018 deadline. However, it is also important for these policies to be designed with the needs of the human recipient in mind. We carried out an investigation to find out how best to achieve this.We commenced by synthesising the GDPR requirements into a checklist-type format. We then derived a list of usability design guidelines for privacy notifications from the research literature. We augmented the recommendations with other findings reported in the research literature, in order to confirm the guidelines. We conclude by providing a usable and GDPR-compliant privacy policy template for the benefit of policy writers.

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“…In particular, the external factors are factors that may not have a direct relation to influence the formation of trust such as customer characteristics, the nature of the product and service, the development of the market, culture and countries, the customers perception of risk, and any other experience that the customer has had dealing with sales and marketers; whereas internal factors are factors that closely related to a given online service such as customers prior experience with web vendors, the web vendor's trustworthiness and reputation, the quality of the web site, the acceptance of the information system, third party trust, and the company's online privacy policy. Comparing between these two categories of trust determinants, it is apparent that most of the past studies have been focusing on examining the effect of internal factors than the external factors (Yaobin, Tao, and Wang, 2007;Zakaria and Ahmad, 2014;Wang and Shan, 2013;Broutsou, 2012).…”

Section: Determinants Of Online Trustmentioning

confidence: 99%

Online Purchase Intention Among School Teachers: Extension of Technology Acceptance Model (Tam)

Zainol¹,

Yazit²,

Zakaria³

et al. 2017

JCIT

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In recent years, the Malaysian teachers market makes such a compelling and profitable demographic segment for online business. However, little research has attempted to examine the purchase attitude and behaviour of the teachers. Thus, using the extended Technology Acceptance Model (TAM), this study aims to investigate the effect of perceived usefulness, perceived ease of use, perceived reputation, perceived security and perceived privacy on teachers' trust and consequently on teachers' online purchase intention. This study adopted quantitative approach. Data obtained from a sample of 150 teachers using a self-administered questionnaire, were analysed using Multiple Regression Analysis. The results reveal the perceived ease of use, perceived security and perceived privacy as significant predictors of online trust among teachers, and online trust positively affect the online purchase intention. The results provide empirical evidence on the role of additional constructs and applicability of the extended TAM. The results also offer valuable insights to marketers on how to better serve the huge market of teachers and induce them to purchase online.

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Online Trust: The Influence of Perceived Company’s Reputation on Consumers’ Trust and the Effects of Trust on Intention for Online Transactions

Cited by 25 publications

References 23 publications

Assessing the Role of Trust in Merchant Adoption of Mobile Payments in Ghana

Assessing the Role of Trust in Merchant Adoption of Mobile Payments in Ghana

How to Make Privacy Policies both GDPR-Compliant and Usable

Online Purchase Intention Among School Teachers: Extension of Technology Acceptance Model (Tam)

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