Online use and end‐users in media and advertising: an overview

Harris, Kevin; Nicholas, David; Erbach, Gertrud

doi:10.1108/eb051031

Cited by 3 publications

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References 1 publication

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“…Only a few editors and reporters were interested in the limited usefulness of historical data. Harris et al (1986) emphasised the complementary function of databases because reporters only need 'specific information', aspiring after new, primary data and image processed documents. Dejaegher & Dhondt (1987) traced the selection procedures of a Belgian news agency -18% of the items were edited -making no reference to the database of a rival agency.…”

Section: Introductionmentioning

confidence: 99%

The information seeking attitudes of non‐metropolitan journalists — a qualitative study of two communities and their primary and secondary sources

Vreekamp¹

1995

The Electronic Library

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A review of research on the use of documentary and human resources by journalists is framed in an Anglo‐Saxon professional culture of standardised assignments. The comparative fieldwork focused on journalists and communication officers in a medium‐developed small community in the Caribbean and a parochial community in Western Europe. The innovative professional activities of different personalities are important. Information technology leads to some ethical and social problems in mass communication.

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Section: Introductionmentioning

confidence: 99%

The information seeking attitudes of non‐metropolitan journalists — a qualitative study of two communities and their primary and secondary sources

Vreekamp¹

1995

The Electronic Library

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Marketing in the Australian Food Industry: The Information Base

Maguire

Lovelace²

1988

Journal of Documentation

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Marketing staff in Australian food manufacturing firms were questioned on use of and expenditure on advertising and marketing information services, on the sources from which they derive new ideas, and on favoured strategies for different aspects of their work. The thirty replies are presented in the framework of marketing theory and of Australian food marketing practice. Some clear contrasts arise between high and low information users though the sample is too small to reveal systematic variations according to size of firm, type of industry, etc. The most striking findings are the high value placed by the marketers on product movement data, the difficulty in getting expenditure data, and the lack of use of formal external information sources, especially the online databases, whether those specialising in marketing data or those with demographic and general economic data of relevance.

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Library Orientation and Instruction — 1986

Rader

1987

Reference Services Review

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The following is an annotated list of materials dealing with orientation to library facilities and services, instruction in the use of information resources, and research and computer skills related to retrieving and using information. The thirteenth annual such review in Reference Services Review, the article covers items in English published in 1986. A few items are without annotations because the compiler was unable to secure copies of them for this review.

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Online use and end‐users in media and advertising: an overview

Cited by 3 publications

References 1 publication

The information seeking attitudes of non‐metropolitan journalists — a qualitative study of two communities and their primary and secondary sources

The information seeking attitudes of non‐metropolitan journalists — a qualitative study of two communities and their primary and secondary sources

Marketing in the Australian Food Industry: The Information Base

Library Orientation and Instruction — 1986

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