Online video impact of world class universities

Abstract

YouTube has become the standard social network for the dissemination of university multimedia content, but the impact of academic online videos has been scarcely researched. This study covers this gap and provides a new dimension to evaluate university performance. Data and statistics of 416 YouTube accounts and ca. 190,000 online videos of world class universities are gathered. The H-index is adapted to quantify the online video impact, universities are ranked accordingly and the correlates of impact are analyzed. The H-based ranking of online video impact is closely related to standard rankings of world class universities, with a stronger relation than that with other online video related metrics. Research productivity and online video orientation of a university are robustly related to online video impact, whereas teaching, university size and geographical location are not.

Generalized level measure based on a family of conditional aggregation operators

“…Proposition 3.23. Let b ∈ (0, ∞), µ = (µ t ) t 0 with µ t (X) = µ 0 (X) < ∞ for all t, and µ = ( µ t ) t 0 be the dual family to µ given by (23).…”

“…It is worth noticing that some modifications of the Hirsch index have applications not only in scientometrics, but also in evaluating a person's output of Internet media. For instance H 1000 is defined as the highest number H of videos with at least H • 10 3 views (see [23]). Replacing 10 3 with 10 5 we get the index proposed by Hovden [17] capturing both productivity and impact in a single metric.…”

Video or perish? An analysis of video abstract author guidelines

“…Hence, it is not surprising that the past few years have seen an upsurge on trialing the VA as an add-on to the genre family of research journal articles. The trial is an attempt to exploit emerging digital technologies, but more specifically, to capitalize on the surging market of online video consumption (Meseguer-Martinez et al, 2019; Watkins, 2016).…”

Electronic Markets on digital transformation methodologies

“…Angel Meseguer-Martinez, Alejandro Ros-Galvez, Alfonso Rosa-Garcia and Jose Antonio Catalan-Alarcon investigate how active universities are in distributing online video content via the social channel and how relevant the length of the video and the reputation of the institution are. They compile a listing of the top ten universities regarding online video impact and suggest that university rankings should also consider the online video impact as an additional dimension (Meseguer-Martinez et al 2019).…”